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Organic Search Marketing FAQs

How often does my site need to be submitted to the search engines?

There is a common myth that in order to stay in the top of the search engines, one has to continually submit their site. There are companies that sell services stating that they will submit your site monthly, weekly or even daily so you are sure to stay in the top of the results.

Nothing could be further from the truth. In fact, you don't ever need to submit your site to a search engine. First of all, if your site has been online for any length of time, it is probably already in their indices. To find out if it is or isn't, simply go to the search engine and conduct a search for your unique domain or company name. Secondly, if it is a new site, then all you have to do is get it listed on another site that the search engines already know about such as a directory and then the search engines will find it on their own. This is their preferred method of finding sites to add to their indices as up to 90% of submissions that come through "Add URL" forms are spam.

Once your site is in a search engines index, there is no need to resubmit again and again because they will revisit your site on a frequent basis to see if it is still there and to learn of any changes. The only way it is going to get dropped is if it is offline for an extensive period of time but other than that, your site will remain in the search engine's index.

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