|
 |
|
|
Organic Search Marketing FAQs
Can sites with obstacles such as frames, Flash animation and dynamic sites be optimized?
As long as the client is willing, any obstacle can be overcome regarding search engine optimization. It really depends on what the exact obstacles are and the client's willingness to make necessary
changes and improvements.
Framed Sites - Framed sites are really a thing of the past. People used to use them so navigation could stay in place while page content changed or so that elements such as navigation could be
contained in one "framed" file and it be easily updated if needed. However now with the advent of server side functions and include files, there is no need for framed sites anymore.
If a client is persistent in keeping their framed site, the method then is to optimize the code in between the <no frames> tags as well as each "framed" sub page of the site. The optimization not only
allows a search engine to understand what the main page of the site is about but enables it to find the sub pages which are optimized themselves.
Flash Sites - Flash is okay to use within the structure of a html page, but when sites are completely developed in Flash meaning they are one Flash movie, search engines cannot understand what they
are about nor crawl links to subsequent pages. The strategy then is to create a html version of the site which not only helps search engines understand what the site is about but is useful for the end
user visiting the site that does not have a high speed connection to the Internet.
Dynamic Sites - These are database driven sites and can experience problems because of the sometimes long URL strings that are associated with dynamically generated pages as well as elements such
as requiring cookies and session IDs. Each dynamic site can have its own unique set of circumstances but can be addressed so long as the site owner is willing to accommodate the changes.Back To FAQS |
|
|
|
