Are singular keywords or phrases better to use in my marketing strategy?
In relation to singular keywords, it depends on the popularity of them. Keyword phrases that specifically identify your products and services enhance your ability to be ranked well. For instance, it would
be quite a challenge to rank on top using the singular keyword "fishing" as there are thousands of sites out there related to that topic. However, we target the keyword phrase "bass fishing" and we just
narrowed the margin greatly.
Research has discovered that most people use keyword phrases of two or more words as opposed to singular keywords when conducting searches as well. The SearchRank Account
Representative assigned to your account will work with you to develop a strategy to best suit your needs.
