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Paid Search Marketing FAQs
Is search engine marketing really necessary to be successful on the Internet?
85 percent of all Internet users go directly to search engines immediately upon accessing the Internet to find what they are looking for. Many of those people will not venture beyond the first page of
results they find. Therefore you cannot afford to be ranked anywhere else but on the first page of those results. If you are not, your chances of attracting those Internet users to your site are very
unlikely.
Sure if you are a very large company with a bottomless marketing pocketbook, you can run television, radio and print ads to publicize your web site. However one must consider that there are still a lot of
people, even after seeing a television ad or hearing a radio announcement, will still go to their favorite search engine to look for you rather than trying to go directly to your site.
Search engines are not going away by any means. Therefore it is a necessary ingredient for success to make sure you market your site effectively on them.Back To FAQS |
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