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Paid Search Marketing FAQs
Can you track visitor activity on my web site?
Absolutely! There are two methods of tracking. One is where we analyze your server log files and generate detailed reports on the activity recorded in those logs such as how many visits the site received,
where they were referred from, what kind of search engine spider activity did your site receive, etc. Then there is the process of tracking the specific activity of a visitor once they enter your site -
how they got there, which pages they visit and for how long and if they ended up buying something, contacting you or just left.
The first type of tracking is pretty general while the second can be combined with the first and is more suitable for sites that are actually selling product as well as running multiple advertising
campaigns. The first measures the overall activity statistics of the site while the second can help one determine their return on investment (ROI).Back To FAQS |
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