Paid Search Engine Marketing
Paid search marketing applies to the paid search results of search engines. These results typically appear on top of the organic listings and can appear to the right as well. They are marked as "paid
or sponsored" ads so as to distinguish them from the organic listings. Paid search marketing attracts about 20% of searchers and can bring about instant results.
IntroductionA brief introductory of what paid search engine marketing is and a look at some of the top opportunities available such as Google AdWords and Yahoo! Sponsored Search PPC advertising programs. |
Google AdWordsGoogle AdWords appear in the right margin next to the regular search results and sometimes on top. These results can also appear at search and contextual partner sites. |
Yahoo! Sponsored SearchFormerly called Overture, the pioneer in PPC advertising. Bid for top positioning and have ads seen at Yahoo, All the Web, Alta Vista as well as a variety of meta crawlers and contextual partner sites. |
MSN adCenterMSN adCenter is Microsoft's pay per click advertising platform which allows marketers to target searchers using MSN. Text ads that appear on the top and to right of the organic search results. |
Additional ProgramsWe can set up and manage other paid search engine marketing services. |
FAQsA compilation of the most frequently asked questions related to paid search marketing. |
