Present Your Story or Data Visually
What Are Infographics Anyway?
An infographic, short for “information graphic” is simply a graphic visual representation of information, data or knowledge. In today’s age of mass information overload, infographics have become a very popular way of displaying information or data in a way that is easily consumable by people.
The general idea with infographics and infographic marketing is to come up with a content idea that is interesting and hopefully somewhat relevant to the site the infographic will be hosted on. Once the infographic is published, it is typically shared via social networks such as Twitter, Facebook, Google +, Pinterest, StumbleUpon, Reddit and others. As the social sharing process begins to gather steam, social signals are increased, natural inbound links are obtained, traffic is directed to your site and brand awareness is increased.
The design process starts with a brainstorming session to develop a content idea. Once the general idea is decided, we then conduct the necessary research to accumulate the data that will be included in the infographic. We then turn this data over to our designers who produce a graphically appealing infographic which is then posted on the client site along with a short description, popular social media voting buttons, an embed code to help control the sharing of the infographic on other sites.
Social Media Promotion
Once the infographic is published, we will work on your behalf to execute an aggressive social media push, in which we leverage power user accounts of various social media sites to post and push your infographic throughout the social media universe. This strategy provides the greatest potential to acquire multiple inbound links, send tons of visitors to your site, and generate a large quantity of social signals including Facebook Likes, Google +1′s Tweets, and much more.
After a few weeks of allowing the social media push to take its course, we will provide a report that includes details of the campaign’s performance including inbound links that have been acquired to date, social media shares and more.
Overall Benefits of Infographic Marketing
At this point, you might be asking, “what overall benefits can infographic marketing can bring?” While the benefits are many, here is a quick list of the most important.
- Increased Traffic – You better make sure your server can handle the spike in traffic! Seriously, we have seen infographics do so well as to crash servers. Of course this is not the ultimate goal, but an infographic that “goes viral” can drive a huge spike of traffic and in the long run, increase brand awareness and loyalty.
- Acquisition of Natural Inbound Links – With Google’s ongoing crack-downs on “forced” link building (Penguin Update), infographics are a great way to acquire the natural links that search engines factor in to their ranking algorithms. Bloggers and webmasters alike link to infographics. News sites link to infographics. Not too mention all the powerful social media sites that will link to the content.
- Social Media Signals – A mention or share on a social media site such as Facebook, Twitter, Pinterest, and others is a “social signal.” Search engines view these social signals as a sign of trust and authority which in turn can greatly help your organic search visibility. In fact, many will agree that “social signals are the new links.”
- Brand Buzz & Awareness - Infographics have the potential to put your brand / business in front of people who may have never heard of you before. As infographics are shared socially, they drive traffic that creates a buzz and awareness to your brand, especially if you publish quality infographics on a regular basis.
Want Your Own Infographic?
If you have navigated to this point, you are obviously interested in getting your own infographic.
Contact us today to start discussing possible ideas for your next infographic.