The Difference Between Tactical and Strategic SEO

Aaron Wall (aka SEO Book) has authored a new article that takes a unique look at the difference between what he calls “Tactical SEO vs Strategic SEO.” He explores the idea that many SEO tactics work well at achieving a certain goal, but to be wildly profitable one needs to go beyond tactics and approach things from a strategic front. “Many people who are great tactical SEOs do not build much equity because tactics without strategy have little value,” Aaron proclaims.
A few thoughts…

Tactical:
Get quality links.

Strategic:
Create content, tools, or other packaged value systems which allow you to gain high quality viral links for a low aggregate cost. Create things that will make competitors want to talk about you.

Tactical:
Put everything on one exceptionally authoritative domain.

Strategic:
Own multiple brands that allow you to tap different market segments, or publish things that might not fuse too well with your main brand without hurting your brand. Design the brands so that they can extend in different directions.

Tactical:
Keep all your profits by doing almost everything yourself. Stick to what you know.

Strategic:
Admit your weaknesses and take on partners where necessary. Find partners who add value where you are lacking.

Tactical:
Monetize right away.

Strategic:
Limit initial monetization. Make the site look like a hobby or fan site made out of love for the topic so it is easy to link at. Program it such that it is easy to turn on monetization when the day to monetize comes.

That’s some good stuff. There is much more over at SEO Book.com.

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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