SEO/SEM Tools

Education & Learning

Small Business Guide to Search Engine Marketing - Search Engine Guide Editor-in-Chief Jennifer Laycock presents the first search engine marketing e-book written specifically for small business owners. Learn how to make your small business site more accessible to search engines AND your customers.

Keyword Discovery - Offered by Trellian, compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool. Tells you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.
Wordtracker - A keyword analysis tool designed to help one determine which keyword phrases to use in their search engine ranking strategy. This valuable tool can tell how often people search for a specific term and how many competing sites use that same term on search engines.
Google AdWords Keyword Tool - Get ideas for new keywords that can help you improve your ad relevance. If you're running your ads on broad-matched keywords, you may also find additional terms that may trigger your ads.
Overture Term Suggestions Tool - Allows you to check search inventory at Overture. Tool also shows related searches and how many times they were searched for as well.

Link Popularity Check by MarketPosition.com - Link Popularity Check will search Lycos/AllTheWeb, MSN, AltaVista to determine how many pages on the Internet contain links to your site. You can then list other sites to compare your site to and see how you stack up!
Popularity FREE by INeedHits.com - See how many websites link to your website (how popular your website is on the internet), a list of the websites currently linked to your site and who & how many websites link to your competitor's website.
Marketleap Link Popularity Check - Helps website owners find out who is linking to their site as well as give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

Advanced Web Ranking - A tool that helps check your web site position on all major search engines. It will track the progress of your rankings over time and display it in easy to read graphical and tabular reports. It runs on Mac OS X, MS Windows 98/2000/XP, Linux, Solaris and more.
Agent Web Ranking - Ranking software that generates reports showing you the positioning of your web site in the search engines. Also allows you to track Google ranking through Google Web API.
Marketleap Search Engine Saturation Check - Enter your URL and you will see how many of your pages are listed with various search engines.
Ranking-Manager - A ranking tool that allows one to check their rankings on the top search engines, plus the ability to customize the look-and-feel of the reports and charts. Offers an extensive list of comprehensive features.

Summit Media Spider Simulator - Spider simulator that provides you with a report on aspects of the page that are used to determine how highly in a search engine the page is ranked and also gives some general usability feedback.

Bruce Clay SEOToolSet - Online doorway page generator program, as well as a meta tag checker and keyword density analyzer.
Search Engine Power Pack - A variety of utilities designed to help in your search engine marketing efforts. There's a keyword popularity tool which pulls data from Overture, a meta tag generator, a "Page Primer" analysis tool that offers basic advice for changes that may help with crawler-based search engines, a submission tool to send your URLs to many search engines at once as well as a "deep" submit of many URLs from the same web site, and a rank checking tool.
Web CEO - A unified workspace for ten programs that help you promote your site in search engines, intelligently analyze your visitors, and easily maintain your online estate.

ClickTracks Web Analytics - Offers intuitive, insightful analysis of your web site. It shows you campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.
ConversionRuler - A subscription based "performance tracking" reporting service that provides detailed information on the effectiveness of your site marketing efforts.
Statomatic - Fast and comprehensive analysis of your web site traffic. Get detailed, on-demand reports with graphs and pie-charts. Works with or without any server log files of any format. Easy to install and use real-time web statistics.

Search Engine Optimizer - Designed to check web pages for possible problems with search engines in over 62 different areas.
Search Mechanics - Web-based service designed to help you understand how your site is optimized for search engines.

Outlook Express Backup Wizard - This handy software creates a backup copy of email messages, attachments, address book, list of blocked senders, identities, accounts, message rules, and signatures. Also useful when in keeping Outlook Express in sync if you use multiple computers.