We Are Not ChaCha.com!

I guess Good Morning America did a story today on ChaCha.com, a new search engine that uses paid human beings (called guides) to find information for searchers. The searcher performs a query and then they wait for a human to return the results. I previously wrote about this and had voiced my opinion that I thought this was a service that was essentially antiquated. I mean why wait for someone to search for you when you can get results in literally nanoseconds at any one of the major search engines?

Well, since the story we have been getting bombarded with requests to work for ChaCha.com. The only problem is that we ARE NOT ChaCha.com. I only wrote about them. I don’t know if Good Morning America referenced my blog post or if people are specifically searching for ChaCha and finding the post. At any rate we now are getting inquiries from people who want to work for us (ChaCha actually).

Two observations:

1. The fact that people see something on television and then run to the search engines to find additional information more re-affirms to me how important search is and how having great search visibility will certainly compliment offline advertising efforts. People see something on television, hear something on the radio, read something in print, etc., and use search to learn more about it.

2. A more interesting observation is the fact that people that want to work for ChaCha.com, searching and retrieving information for others, cannot differentiate SearchRank from ChaCha.com. Makes me wonder what kind of results they might return? Sorry, no offense intended… just find it amusing. ;-)

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses. Follow +David Wallace on Google + as well as Twitter.

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