Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.
While Google Analytics may seem advanced for those who are new to the platform, the following visual guide is designed to get small businesses up and running with the platform.
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Via: Headway Capital