We have had many experiences with Google Ads Reps over the years, some good, but many not so good. One of our most recent encounters has been very unpleasant with the Rep being “over-bearing” and even going behind our back and dealing directly with our mutual client, who retains us to manage their Google Ads campaign.
UGC is word-of-mouth for the digital age and is trust-building, conversion-boosting, and scalable. Best of all, it converts as consumers are more likely to buy a product or service they first saw via UGC. People trust real people more than traditional marketing.
Google Sites is Google’s free version of a web site builder like Squarespace, Wix and even Wordpress. However, is it comparable to other web site builders on the market? In this article, I’m not going to review any of the “site building” features of Google Sites. Rather, I want to explore the question, “Is Google Sites SEO friendly or not?”
Friend and fellow peer, Ann Smarty, has put together a new post entitled ‘The State of Link Building Industry 2023’ which is the results of a survey conducted among SEOs with at 10 or more years of experience in the field. It includes a nifty infographic, which is why I’m reposting here.
Conversion Rate Optimization (CRO) is the methodical approach to encouraging users to take a desired action when visiting your web site. These may include purchasing a product, requesting a service, signing up for a newsletter, or any other number of actions.
Recently, Generative AI has become one of the most groundbreaking advancements in technology, revolutionizing how marketers engage with their audiences. Here is an infographic that provides a visual journey through how generative AI is transforming the marketing landscape.
With the potential for companies to capture a portion of over 4.5 billion social media users worldwide, why is it that so many brands are off to the races before truly understanding who they resonate with?
Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Learn more about the future of Google Analytics 4.
A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a “premium domain” and how can they impact your business for good?
If you fit the scenario of having a single Wordpress powered web site, then here is a nifty infographic that provides details on how to pick the best Wordpress hosting provider.
