Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space. In the following infographic, explore some ways how local businesses can stand out in zero-click SERPs.
The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”
Infographics are powerful digital assets that you can incorporate into your lead generation. Recent studies reveal that 42% of marketers say that infographics and other forms of original graphics are their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns.
Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.
It is estimated that by the year 2021, a million minutes of video will cross the Internet every second of each day! If that was astounding enough, many experts are predicting that by the end of 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere are getting more serious about video marketing.
As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out among all of the noise. Enter in – Instagram Ads, which have become an enticing avenue for businesses looking to increase engagement on Instagram. To help SMBs compete, here is a visual guide to advertising on Instagram.
Moz recently featured 20 principles of link valuation that have been observed and tested by SEOs. In some cases, these have been confirmed by Google and in other cases, they have actually been patented. You can check out the entire post here and we have featured the “20 ways Google values links” visuals from the post below.
Voice search is growing rapidly which has marketers scrambling to make sure their content can be served up for voice searches. It is expected that by 2020, 50% of all searches will be conducted by voice. Creating optimized content which can rank well in voice search results is now a goal of many SEOs and content marketers.
One of the ultimate goals in eCommerce is to attract online shoppers who are interested in what you have to offer. Getting them there is half the battle. The second half is converting these shoppers into paying customers. The way eCommerce product pages are laid out can play a huge role on whether potential shoppers will become paying shoppers. Poorly designed product pages, lack of features that will enhance the shopping experience of your visitors, can kill the sale and even worse, push shoppers off to a competing site.
Developing and publishing content on a consistent basis has many benefits to online marketing. It can help improve your overall SEO strategy, increase social sharing and brand awareness, drive traffic to your web site and even create opportunities to earn those coveted inbound links. As often as you publish new content and the quality of such content, how is one to know if their content marketing strategy is effective or not? What metrics should content marketers be looking at so that their campaigns can be successful?
