Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.
It is estimated that by the year 2021, a million minutes of video will cross the Internet every second of each day! If that was astounding enough, many experts are predicting that by the end of 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere are getting more serious about video marketing.
As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out among all of the noise. Enter in – Instagram Ads, which have become an enticing avenue for businesses looking to increase engagement on Instagram. To help SMBs compete, here is a visual guide to advertising on Instagram.
Moz recently featured 20 principles of link valuation that have been observed and tested by SEOs. In some cases, these have been confirmed by Google and in other cases, they have actually been patented. You can check out the entire post here and we have featured the “20 ways Google values links” visuals from the post below.
Voice search is growing rapidly which has marketers scrambling to make sure their content can be served up for voice searches. It is expected that by 2020, 50% of all searches will be conducted by voice. Creating optimized content which can rank well in voice search results is now a goal of many SEOs and content marketers.
One of the ultimate goals in eCommerce is to attract online shoppers who are interested in what you have to offer. Getting them there is half the battle. The second half is converting these shoppers into paying customers. The way eCommerce product pages are laid out can play a huge role on whether potential shoppers will become paying shoppers. Poorly designed product pages, lack of features that will enhance the shopping experience of your visitors, can kill the sale and even worse, push shoppers off to a competing site.
Developing and publishing content on a consistent basis has many benefits to online marketing. It can help improve your overall SEO strategy, increase social sharing and brand awareness, drive traffic to your web site and even create opportunities to earn those coveted inbound links. As often as you publish new content and the quality of such content, how is one to know if their content marketing strategy is effective or not? What metrics should content marketers be looking at so that their campaigns can be successful?
Infographics have been around for some time now. A well-designed, resourceful infographic can stand out from all the others. But how does one go about creating an infographic that is going to get the attention of many and result in a positive ROI? In the following infographic, discover 5 important things to always in your infographic.
What defines “success” for the local business? Ultimately, I’d say it’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or order a service. Unfortunately, the volume of competition that exists today can make it much more difficult to convert seeking consumers into paying customers. To overcome the challenges of local, and sometimes national competition, business owners need to implement digital marketing strategies like Local SEO (search engine optimization).
SEO has become a multi-faceted online marketing strategy that entails optimizing web sites and pages, link building, social media, content marketing and even online reputation management. All can play a role in an effective SEO strategy. Foundational to this is on-page SEO. The term “on-page SEO” refers to those SEO best practices that can be applied to web pages and/or a web site as a whole. .
