by David Wallace | Nov 29, 2022
With the potential for companies to capture a portion of over 4.5 billion social media users worldwide, why is it that so many brands are off to the races before truly understanding who they resonate with?
by David Wallace | Jun 7, 2022
Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Learn more about the future of Google Analytics 4.
by David Wallace | Sep 22, 2021
A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a “premium domain” and how can they impact your business for good?
by David Wallace | Jun 28, 2021
If you fit the scenario of having a single Wordpress powered web site, then here is a nifty infographic that provides details on how to pick the best Wordpress hosting provider.
by David Wallace | Dec 23, 2020
It is an age-old question amongst the SEO community – “Are links dead?” In other words, is the practice of “link building” dead? The answer is and has always been – no! Here is a concise infographic from the folks at DirJournal that demonstrates that links still matter.
by David Wallace | Jul 3, 2020
The overall effectiveness of video content has proven that now is the right time to make your debut into video marketing, if you have not already. Video marketing is one of the most productive elements of digital marketing and continues to grow without any signs of slowing. In the following infographic, discover some of the latest stats and trends that will help you to better understand the video marketing landscape in 2020.
by David Wallace | Apr 14, 2020
Sure it is easy enough even for the novice to embed a Facebook Live video that has already been published into your web site with a simple link or embed code, but what about a “live streaming” Facebook Live video, as it is happening live? This is not as straight-forward. At least not until now!
by David Wallace | Feb 26, 2020
Content is the driving force behind many online marketing campaigns whether it is SEO, paid search or social media. However, there is always a debate as to which is better – long form or short form content. To help solve this dilemma, here is an infographic that explores how content length affects SEO and conversions.
by David Wallace | Jan 13, 2020
Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space.
by David Wallace | Oct 22, 2019
The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”