SEO has become a multi-faceted online marketing strategy that entails optimizing web sites and pages, link building, social media, content marketing and even online reputation management. All can play a role in an effective SEO strategy. Foundational to this is on-page SEO. The term “on-page SEO” refers to those SEO best practices that can be applied to web pages and/or a web site as a whole. .
Who and what are “brand advocates” anyway? These consist of satisfied customers who are more than happy to advocate and even actively promote a company’s products and/or services to those in their influence (i.e., friends, family, social media network, etc.). Besides offering a great product or an valuable service, how can a company empower brand advocates that will help increase business? Here are 12 tactics to build brand advocates.
Here’s an interesting twist on the typical Money Order Scam. In this case, a potential customer used our general contact form and asked us if we could “handle website design for a new company” and also “if we accept credit cards?” We played along up until the scam was revealed and then turned the tables on the scammer.
It is a question I get again and again and again, from those with new sites as well as though with old sites that are less than SEO-friendly. A typical answer would be, “Well it all depends…” which is not far from the truth. With so many variables to consider including the site’s domain authority, on-page SEO best practices, off-page SEO factors as well as competing sites, one site can rank on the first page of Google faster than another.
For those who desire to have a Wordpress driven web site but do not fully understand how to move from desire to implementation, GoDaddy’s Managed Wordpress Hosting can seem like a no-brainer. With instant Wordpress installation, there is literally nothing that a customer has to do to set up Wordpress. However, GoDaddy’s Wordpress hosting has some serious limitations that you want to be aware of before you make the move.
An infographic on being confident has little to do with online marketing. However, it does have a whole;e lot to do with success! And that is what we are all aiming for in our marketing efforts, right? Displaying confidence can help you when you are giving a presentation at a conference or making a pitch. It can help you land that new client. It can even help you land a job.
Keeping track of all of your company profiles across all the various social media networks can be a daunting challenge, specifically with images sizes and posting requirements. The team at Arcalea have put together a handy guide that they have entitles “The Complete Social Media Reference Guide Summer 2016” and which we have broken down for you here.
That’s right, GoDaddy offers SEO services and for pretty cheap from what I understand. They call the product “SEO Services – Hire An Expert.” This lead me on a discovery to see exactly what they are offering and how “expert” they actually are. Caution… some ranting ahead. So brace yourself – you’ve been warned.
“On-Page SEO” refers to the code and words within your website that affect how well your pages rank in search results. The following infographic from Raven Tools takes a look at the five most common on-page SEO issues when implementing SEO best practices.
One of the most horrifying experiences a SEO has to worry about is waking up one morning to discover that a client has launched a new web site and the SEO is the last to know about it. This is followed up a few weeks later with the same client upset that their traffic and organic search visibility have tanked but are clueless as to why. This post features a checklist that can be used for SEO best practices when designing and launching a new web site.