I just finished speaking on the “So You Want To Be a Search Marketer” panel at Search Engine Strategies Chicago 2007 and wanted to provide a brief overview of what I spoke on as well as highlight some of the great questions we received.
We are taking Uncover the Net off of our list of directories that we will recommend for clients and anyone else to submit their sites to. Why? They are now adding the nofollow attribute to listings. That means no link love, no help getting a new site indexed, bottom line – no trust. I have not seen this practice in place with them in recent history. They most likely have fallen under the spell of Google’s FUD campaign against those selling paid links.
While I did not expect much in the way of news here in the U.S. due to the Thanksgiving holiday, it appears that Google took the opportunity to update their web master guidelines regarding paid links. The changes essentially reveal that buying or selling links that pass PageRank can penalize a site not only in its Google Toolbar PageRank status, but also in Google search results. What does this mean for those that consider themselves “white hat SEOs?” Better go shopping for a new hat – a nice black one.
I can’t believe it has been almost a year since I wrote my first “The Thanksgivings of a Search Marketer” post but no doubt – here we are. Therefore in traditional fashion, seeing that those of us in the United States will celebrate the Thanksgiving holiday this coming Thursday, I thought I’d once again reflect on what I am thankful for as a search marketer. Of course first and foremost I am thankful for my wonderful wife, Irma, my family, my faith and the many blessings that have been bestowed upon me this year. However, seeing that this is a search marketing blog, I thought it would be fun to put together a list of things I am thankful for related to that world.
Aaron Wall has launched a new tool called, “The Website Health Check Tool.” The tool is designed to discover any major SEO related issues that your site may have including things like indexing, duplicate content, canonical URL issues and so on.
I have written before that we use CopySentry to find and monitor occurrences of copy theft and infringement regarding content on our site. Today, I discovered a story on TechCrunch about a company called Attributor which offers a service very similar to CopySentry but with many added features. Attributor, which is a startup in Redwood City, California, says it can monitor the Web for copied content no matter where it may be, help publishers and media companies track it all, and provide them more options about how to handle it. I am already intrigued.
It is all over the blogosphere – sites known for selling text link ads or Google PageRank have been slapped with a PageRank reduction for their own sites by the almighty Google itself. Is this a worldwide PR update with a possible algorithm change or is it more along the line of a hand job? Seeing that a couple of sites we launched several months ago are still at a “0” PageRank, even though they have a good amount of links pointing to them, I’d have to say the latter. The question that remains to be answered is, “should publishers and those buying links be worried?”
In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages? What is an effective means for companies, especially small to medium sized business to control that real estate without necessarily deploying multiple company web sites? The answer – social media.
Loren Baker has put together some guidelines in using blog reviews as an effective link building tactic. What I like best about Loren’s post is that he provides sound advice without revealing any specifics such as blogs that sell reviews or even companies that actually provide this as a service. With the war that Google has waged against paid links, it is comforting to see posts such as these that provide useful information without helping Google to identify those who are buying or selling the reviews. It fits right in with my previous plea for the entire paid links industry to go underground.
Li Evans has been after Irma, my wife and half owner of our company, for some time now to do an interview for the Women of Internet Marketing series. Well, Irma finally obliged and the interview is included in issue number 23 in an ongoing series Li has been publishing for some time now.