Oct 22, 2007
Loren Baker has put together some guidelines in using blog reviews as an effective link building tactic. What I like best about Loren’s post is that he provides sound advice without revealing any specifics such as blogs that sell reviews or even companies that actually provide this as a service. With the war that Google has waged against paid links, it is comforting to see posts such as these that provide useful information without helping Google to identify those who are buying or selling the reviews.
Oct 11, 2007
Li Evans has been after Irma, my wife and half owner of our company, for some time now to do an interview for the Women of Internet Marketing series. Well, Irma finally obliged and the interview is included in issue number 23 in an ongoing series Li has been publishing for some time now.
Oct 11, 2007
Small Business Brief, a site devoted to all aspects of small business, which is produced by Robert Clough and company, the same folks who also bring us Search Engine Guide, has re-invented themselves by converting into a Digg type of site where anyone can submit stories, vote them up or down and of course comment.
Oct 8, 2007
If Danny Sullivan’s report over the weekend that Google is in fact reducing the PageRank for sites that are suspected of selling paid links isn’t enough to send the entire paid links industry underground, then I don’t know what is. Add to this the storm of controversy that recently occurred over Rand Fishkin outing sites that sell paid links.
Oct 4, 2007
We are having a discussion over at Small Business Ideas Forum where Dale King starts things of by questioning the effectiveness of reciprocal linking tactics. He basically says that once upon a time, reciprocal links were one of the number one ways webmasters acquired links from other sites. However, in current times, reciprocal links have been greatly devalued by the search engines, at least as far as helping a SEO effort.
Sep 24, 2007
I wish Movable Type had something better than Akismet which does a pretty good job filtering spam but still very quickly populates Movable Type’s junk folder. While this keeps junk comments from ever appearing on your blog, it still takes time to sift through them in order to locate any good comments which end up in there (which has happened). So late last night, with a little searching, I found an awesome plug-in developed by Jay Allen simply called Comment Challenge plugin.
Sep 19, 2007
Automating the SEO process has been a hot topic of late. Loren Baker stirred up the conversation with his post “Can SEO Be Automated?” where he talks about the fact that search marketing agency, Commerce360 is developing proprietary software to automate SEO. As of today, his post has received 41 comments, mostly from people defending the fact that SEO cannot be completely automated.
Sep 17, 2007
Ian McAnerin, current president of the two plus year old Search Marketing Association of North America (SMA-NA) has announced that he will be dissolving the organization as of today mostly due to lack of resources. The association was originally founded out of concern that SEMPO, one of the major associations related to the search marketing industry, was not properly serving the needs of everyone. Since then, according to Ian, SEMPO has solved those issues.
Sep 15, 2007
Search engine optimization (SEO) is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for. Every web site that wants to be found in the organic search results of engines like Google, Yahoo!, MSN, Ask and the like need to incorporate some type of SEO strategy. Some take it to far though as in an example I recently found with a national computer services chain.
Sep 14, 2007
Press releases submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as the post explains, “understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases.”
