by David Wallace | Jun 26, 2007
Alex Kinnier, a Group Product Manager at Google, has shed some additional light on why Google went after DoubleClick in April of this year, an acquisition that is still in process of completing. The post first of all provides a short history lesson on how online advertising ha evolved since its birth. We then are reminded what ad serving actually is and how it works. Before revealing the exact reasons why Google is buying DoubleClkick, the author points out some differences between the two companies – Google sells ads while DoubleClick provides ad serving.
by David Wallace | Jun 25, 2007
I spent all last week visiting amusement parks in the New England area, which not only included riding roller coasters, but interviewing some of the owners and key people responsible for each park’s existence and success. In reality, I am not doing the actual interviews, but rather my friend, Gary Kyriazi, who writes for Park World Magazine is conducting them. I am simply along for the ride. Out of four interviews, one stands out as a great example of how to practice customer relations the right way while another stands out as the wrong way to go about it.
by David Wallace | Jun 15, 2007
Not related to search in anyway but simply wanted to announce that I’ll be off next week on my annual roller coaster trip. We will be hitting six separate amusement parks in just six days. Our travels will take us to five U.S. states as well as Montréal, Canada. There will be opportunity to ride 33 roller coasters ranging from woodies, steel, kiddies (they add to coaster count) and even a bobsled coaster. This will push me past the 100 mark to a total of 121 individual coasters.
by David Wallace | Jun 15, 2007
There is an interesting debate going on over at Small Business Ideas Forum where forum member, Dale King, starts a thread entitled “The Truth About Flash Websites” where Dale lays out his arguments as to why Flash and SEO together are not a good idea. He summarizes by stating that while Flash may look fantastic and can admittedly add a lot to any presentation from an accessibility and SEO standpoint, it should be used very sparingly and only for non-crucial content.
by David Wallace | Jun 12, 2007
After putting together a clever post grading Google’s acquisition progress over the years, Joe Sinkwitz from the Pay Loan Affiliate Blog has put together another report card grading acquisition behavior. This time it is for Yahoo! The Yahoo! Acquisition Report Card reaches back to their first acquisition of Net Controls in September 1997 to its most current acquisition of Right Media in April 2007.
by David Wallace | Jun 12, 2007
I’ve always had a problem with the hard fast rule of “don’t use hidden text.” Even though it is technically against search engines guidelines, there are valid reasons to hide text. Sites that are developed completely in Flash, pages that are graphic heavy and web designers who want complete control over font styles are just a few examples. Whether for one of these reasons or possibly something not quite so ethical, webmasters have always been warned by both search engines and white hat search marketers that is is risqué. “Go ahead and do it but do so at your own risk.”
by David Wallace | Jun 11, 2007
Most web site marketers wouldn’t even consider such a question especially where Google can at times send 50% if not more of a web site’s traffic. How about if you take Yahoo!, MSN and Ask out of the equation as well? Would your business have a chance of attracting traffic and succeeding if these engines were to send you zilch traffic?
by David Wallace | Jun 11, 2007
I came across a few nifty keyword research tools that Microsoft is experimenting with in adCenter Labs. What is adCenter Labs anyway? It appears to be a place where Microsoft beta tests tools that they might eventually make available for general use.
by David Wallace | Jun 8, 2007
An individual who apparently works for a search marketing firm based in the United States, has stolen copy that I originally wrote and posted it not once, but multiple times on various web forums. I wrote to them about this in an attempt to get them to either remove the posts or modify them so that my original copy does not appear, however they have ignored my request.
by David Wallace | Jun 7, 2007
WebmasterWorld who produces the PubCon conferences and SEO Class, a newly formed organization providing intimate training experiences in search marketing, are partnering together to produce PubCon SEO Class, coined as a premium Internet marketing training program. These two-day programs will be limited to less than 50 participants and focus on midrange to advanced SEM/SEO curriculum.
