It all started when Geico sued Google on the issue of allowing keywords that Geico claimed were protected by trademark to trigger sponsored ads by the competition. Now in the latest of suits involving this ongoing issue, Check ‘n Go has sued Google in federal court in Ohio, stating that the search engine permits other payday lenders to purchase ads that appear when the trademarked phrase “check n go” is typed in.
You have no doubt seen the commercials from credit card company Capital One where they use the phrase, “What’s in your wallet?” A recent post of almost the same title by Debra Mastaler has her talking about paid links, link bait, tagging and article writing.
She first visits the fact that the link buying zeal of last year has kind of of died out.
In case you missed it, Danny Sullivan of Search Engine Watch was recently featured on ABC’s Nightline in a story about Google’s refusal to hand over search data to the Bush administration. Danny got some great air time and of course did an excellent job giving his views on the situation.
I was visiting Small Business Ideas Forum today as part of my daily routine and came across the following article written by Stoney deGeyter – SEO is Dead. My first thought was, ‘Is he serious?’ Now Stoney is an SEO himself and fellow moderator with me on this forum so I had to take a look at the article.
When Google became a domain registrar back in February 2005, people began to wonder what they were up to. Nick Wilsdon, also known as NickW on many forums, shares with us what information Google might have access to as a domain name registrar in an article entitled, ‘What does Google know about your domain names?’
I came across an interesting thread over at Search Engine Watch Forums today entitled ‘Do Designers Hate SEO?’ Forum member glengara questioned whether all-Flash sites should be used in the commercial web.
A Midwest internet service provider was recently awarded an $11.2 billion judgment against a Florida man for sending millions of unsolicited e-mails advertising mortgage and debt consolidation services reports Wired News.
There are times when a web site has come under some kind of penalty or has been completely removed from a search index for one reason or another. In this article we will look at ways to avoid such penalties as well as ways to redeem yourself if you have experienced this misfortune.
While these are still essentials of SEM, marketing one’s site via the search engines is a much more involved process these days. With the increase in web pages and documents in the search indices as well as the number of webmasters marketing for top positions, SEM is much more competitive, no matter what industry you are in.
All web site owners want to be number 1 for keyword phrases relevant to their business, or at least on the first page. In order to obtain these prized positions, search engines have to make the decision that your site deserves that prestigious position. How do we help the search engines come to this conclusion?
