by Rick Enrico | Jul 17, 2017
During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.
by Rick Enrico | May 11, 2017
Let’s face it: designing a website is hard. No matter which program or language you use, it’s tedious. You won’t get it in one shot. Everything is a great exercise of trial and error. There will be glitches, misalignments, broken links, elements, etc., to fix. Getting the right sizes for your texts and images will consume many hours as well.
by Rick Enrico | Mar 13, 2017
Doesn’t it feel nice to garner hundreds or thousands of Facebook likes? Doesn’t it just give you a sense of gratification? A payoff for all your hard work? It should—because that’s all you’ll get if you let Facebook engagement be an end in itself. Likes, comments, and shares are nice, but you shouldn’t settle for “nice” in business. You should aim for an actual return on investment (ROI).
by Rick Enrico | Feb 6, 2017
Can you recall instances where relatives or friends say they prefer watching a video demonstration than reading a paperback or even just a short article? You can point your finger to the fast-paced digital world, but the primary reason why it seems more convenient to watch a video than read write-ups is because we are visual beings.
by Rick Enrico | Oct 24, 2016
The strength and momentum of infographics have been powerful even before the start of the decade. There may have been a steady decline in that bell curve over the past months, but the visual medium is still a preferred means to disseminate information—if not because it’s the best, then because of how relatively easy it is to create one.
by Rick Enrico | Sep 20, 2016
Handling a business can be challenging because of the unpredictability of today’s trends and market demands. To stay relevant, businesses are maximizing social media as the primary way to promote their brand. As your business grows, your social media marketing responsibilities increase as well. Learn how you can plan, organize, and analyze your social media content through this infographic from SlideGenius.
by Rick Enrico | Jul 20, 2016
From the simple look of Google to the airplane tracker map of Flightradar24, web designs have the power to intrigue. With intricate details or bold colors, a webpage becomes the thing a nethead will look at for an amount of time.
by Rick Enrico | Mar 3, 2016
While the Internet offers many advantages to people from all walks of life, it also moves others to respond to particular situations that cause online strife. These people are known as Internet mobs, a horde of online users who impose their opinions on other people, to usually negative outcomes.
by Rick Enrico | Jan 27, 2016
Business sites aren’t enough to introduce & leverage your brand. Social media can help you acquire leads, build profitable relationships, & increase sales. The following infographic illustrates how social media plays a big role in your business.
by Rick Enrico | Dec 21, 2015
With over 2.1 billion active social media accounts, anyone can instantly share bad reviews about your company. Use these three ORM tools to protect your brand. Here are three top monitoring tools to keep your brand’s image positive.