The Future of Google Analytics 4

The Future of Google Analytics 4

Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Learn more about the future of Google Analytics 4.

No, Link Building Is Not Dead

No, Link Building Is Not Dead

It is an age-old question amongst the SEO community – “Are links dead?” In other words, is the practice of “link building” dead? The answer is and has always been – no! Here is a concise infographic from the folks at DirJournal that demonstrates that links still matter.

Video Marketing Statistics for 2020

Video Marketing Statistics for 2020

The overall effectiveness of video content has proven that now is the right time to make your debut into video marketing, if you have not already. Video marketing is one of the most productive elements of digital marketing and continues to grow without any signs of slowing. In the following infographic, discover some of the latest stats and trends that will help you to better understand the video marketing landscape in 2020.

How To Embed Facebook Live Stream Video Into Your WordPress Site

How To Embed Facebook Live Stream Video Into Your WordPress Site

Sure it is easy enough even for the novice to embed a Facebook Live video that has already been published into your web site with a simple link or embed code, but what about a “live streaming” Facebook Live video, as it is happening live? This is not as straight-forward. At least not until now!

How Content Length Affects SEO and Conversions

How Content Length Affects SEO and Conversions

Content is the driving force behind many online marketing campaigns whether it is SEO, paid search or social media. However, there is always a debate as to which is better – long form or short form content. To help solve this dilemma, here is an infographic that explores how content length affects SEO and conversions.

Secrets To Winning in Zero-Click SERPs

Secrets To Winning in Zero-Click SERPs

Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space.

Google: How Do I Optimize a Site for Voice Search?

Google: How Do I Optimize a Site for Voice Search?

The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”