Building Brand Advocates

Building Brand Advocates

Who and what are “brand advocates” anyway? These consist of satisfied customers who are more than happy to advocate and even actively promote a company’s products and/or services to those in their influence (i.e., friends, family, social media network, etc.). Besides offering a great product or an valuable service, how can a company empower brand advocates that will help increase business? Here are 12 tactics to build brand advocates.

Even Web Designers Aren’t Safe From the Money Order Scam

Even Web Designers Aren’t Safe From the Money Order Scam

Here’s an interesting twist on the typical Money Order Scam. In this case, a potential customer used our general contact form and asked us if we could “handle website design for a new company” and also “if we accept credit cards?” We played along up until the scam was revealed and then turned the tables on the scammer.

How Long Before My Site Ranks in Google?

How Long Before My Site Ranks in Google?

It is a question I get again and again and again, from those with new sites as well as though with old sites that are less than SEO-friendly. A typical answer would be, “Well it all depends…” which is not far from the truth. With so many variables to consider including the site’s domain authority, on-page SEO best practices, off-page SEO factors as well as competing sites, one site can rank on the first page of Google faster than another.

Marketing Design Basics: Looking into Your Product

Marketing Design Basics: Looking into Your Product

During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.

Why Should I Make My Website Interactive?

Why Should I Make My Website Interactive?

Let’s face it: designing a website is hard. No matter which program or language you use, it’s tedious. You won’t get it in one shot. Everything is a great exercise of trial and error. There will be glitches, misalignments, broken links, elements, etc., to fix. Getting the right sizes for your texts and images will consume many hours as well.

Converting Facebook Users Into Leads

Converting Facebook Users Into Leads

Doesn’t it feel nice to garner hundreds or thousands of Facebook likes? Doesn’t it just give you a sense of gratification? A payoff for all your hard work? It should—because that’s all you’ll get if you let Facebook engagement be an end in itself. Likes, comments, and shares are nice, but you shouldn’t settle for “nice” in business. You should aim for an actual return on investment (ROI).

Why You Should NOT Use GoDaddy Managed WordPress Hosting

Why You Should NOT Use GoDaddy Managed WordPress Hosting

For those who desire to have a Wordpress driven web site but do not fully understand how to move from desire to implementation, GoDaddy’s Managed Wordpress Hosting can seem like a no-brainer. With instant Wordpress installation, there is literally nothing that a customer has to do to set up Wordpress. However, GoDaddy’s Wordpress hosting has some serious limitations that you want to be aware of before you make the move.

Leveraging Video Marketing for Business

Leveraging Video Marketing for Business

Can you recall instances where relatives or friends say they prefer watching a video demonstration than reading a paperback or even just a short article? You can point your finger to the fast-paced digital world, but the primary reason why it seems more convenient to watch a video than read write-ups is because we are visual beings.

Race Your Business to the Top With Viral Infographics

Race Your Business to the Top With Viral Infographics

The strength and momentum of infographics have been powerful even before the start of the decade. There may have been a steady decline in that bell curve over the past months, but the visual medium is still a preferred means to disseminate information—if not because it’s the best, then because of how relatively easy it is to create one.

The Perfect Guide for Effective Social Media Automation

The Perfect Guide for Effective Social Media Automation

Handling a business can be challenging because of the unpredictability of today’s trends and market demands. To stay relevant, businesses are maximizing social media as the primary way to promote their brand. As your business grows, your social media marketing responsibilities increase as well. Learn how you can plan, organize, and analyze your social media content through this infographic from SlideGenius.