What defines “success” for the local business? Ultimately, I’d say it’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or order a service. Unfortunately, the volume of competition that exists today can make it much more difficult to convert seeking consumers into paying customers. To overcome the challenges of local, and sometimes national competition, business owners need to implement digital marketing strategies like Local SEO (search engine optimization).
SEO has become a multi-faceted online marketing strategy that entails optimizing web sites and pages, link building, social media, content marketing and even online reputation management. All can play a role in an effective SEO strategy. Foundational to this is on-page SEO. The term “on-page SEO” refers to those SEO best practices that can be applied to web pages and/or a web site as a whole. .
Who and what are “brand advocates” anyway? These consist of satisfied customers who are more than happy to advocate and even actively promote a company’s products and/or services to those in their influence (i.e., friends, family, social media network, etc.). Besides offering a great product or an valuable service, how can a company empower brand advocates that will help increase business? Here are 12 tactics to build brand advocates.
Here’s an interesting twist on the typical Money Order Scam. In this case, a potential customer used our general contact form and asked us if we could “handle website design for a new company” and also “if we accept credit cards?” We played along up until the scam was revealed and then turned the tables on the scammer.
It is a question I get again and again and again, from those with new sites as well as though with old sites that are less than SEO-friendly. A typical answer would be, “Well it all depends…” which is not far from the truth. With so many variables to consider including the site’s domain authority, on-page SEO best practices, off-page SEO factors as well as competing sites, one site can rank on the first page of Google faster than another.
During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.
Let’s face it: designing a website is hard. No matter which program or language you use, it’s tedious. You won’t get it in one shot. Everything is a great exercise of trial and error. There will be glitches, misalignments, broken links, elements, etc., to fix. Getting the right sizes for your texts and images will consume many hours as well.
Doesn’t it feel nice to garner hundreds or thousands of Facebook likes? Doesn’t it just give you a sense of gratification? A payoff for all your hard work? It should—because that’s all you’ll get if you let Facebook engagement be an end in itself. Likes, comments, and shares are nice, but you shouldn’t settle for “nice” in business. You should aim for an actual return on investment (ROI).
For those who desire to have a Wordpress driven web site but do not fully understand how to move from desire to implementation, GoDaddy’s Managed Wordpress Hosting can seem like a no-brainer. With instant Wordpress installation, there is literally nothing that a customer has to do to set up Wordpress. However, GoDaddy’s Wordpress hosting has some serious limitations that you want to be aware of before you make the move.
Can you recall instances where relatives or friends say they prefer watching a video demonstration than reading a paperback or even just a short article? You can point your finger to the fast-paced digital world, but the primary reason why it seems more convenient to watch a video than read write-ups is because we are visual beings.