One of the most horrifying experiences a SEO has to worry about is waking up one morning to discover that a client has launched a new web site and the SEO is the last to know about it. This is followed up a few weeks later with the same client upset that their traffic and organic search visibility have tanked but are clueless as to why. This post features a checklist that can be used for SEO best practices when designing and launching a new web site.
Millions of social media users have made it easier for marketers to find prospects. That’s why businesses are now taking advantage of sites like Facebook and LinkedIn to build up their own customer base and promote their brands.
During Pubcon Vegas 2015, I had the opportunity to present on infographics and discussed why infographics kick ass, encouraged those in attendance not to compromise on design, presented some tips on how to promote infographics socially, talked about some ways that infographics can be re-purposed and finally showcased three case studies.
Pubcon Vegas 2015 is just around the corner as I write this. I’ll be presenting in a session simply called “Infographics” and be talking about infographics of course. I’ll also be moderating a session entitled “Monetization – Learn Affiliate Marketing and Management” with speakers Paul Schroader and Adam Riemer. The following post lists some of the things we like to do and where we like to stay when in Vegas.
Addressing web design concerns including boring layouts, complex graphics, and lousy typefaces – maximizes your online impact. There are different web design techniques, but what works best for our ever-shortening attention spans is a single page design, also known as parallax scrolling.
Lessons from Instagram and Tinder: Preventing a Brand Image Meltdown With Online Reputation Management
Customers and their opinions are the primary movers of your brand’s reputation. Listening to what they say, especially on social media, gives you insights on how to keep your image clean.
Does the speed that your web pages load really matter for SEO purposes? How about for conversions? In a nutshell – yes! The following infographic looks at Google PageSpeed Insights for beginners.
Infographics share knowledge in a condensed, visually engaging manner. In this “back to the basics” style of article, Rick Enrico, CEO and Founder of SlideGenius, discusses 6 fundamental guides to stunning infographics.
In this infographic about infographics, Nowsourcing takes a look at the state of information graphics as a revolutionary marketing tool. They are definitely preaching to the choir here as we have seen and experienced how powerful infographics can be in driving traffic, increasing social shares and inbound links and ultimately, building a brand.
Google’s Panda updates can wreak havoc on web sites that suffer from low quality content and usability issues. Are you one of them? Or maybe you want to avoid being on the victim side of the next Panda update? Then check out the following infographic which takes you through a step-by-step process on how to recover from a Panda penalty.