Danny Sullivan Chats With Google’s Matt Cutts at the Googleplex

In a special edition of The Daily SearchCast, Danny Sullivan finds himself at the Googleplex in Mountain View, California where he takes the opportunity to interview Matt Cutts, a chief software engineer at Google and also quite famous as a liaison between the search engine Google and webmasters looking to market their sites.

Will Congress Restrict Access To Social Community Sites?

A Pennsylvania congressman has recently introduced legislation that would ban minors from accessing social networking websites such as MySpace and Friendster as well as forbid libraries from making such access available. The bill goes by the name “Deleting Online Predators Act of 2006.”

Yahoo! To Finally Upgrade Sponsored Search

No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.

10 Things I Hate About Yahoo! Search Marketing

10 Things I Hate About Yahoo! Search Marketing

Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.

Google Sued Over Profiting From Child Pornography

Long Island politician Jeffrey Toback who is a member of the Nassau County Legislature is suing Google claiming that Google is profiting from child pornography. The 16-page complaint filed in state Supreme Court in Mineola states, “This case is about a multi-billion dollar company that promotes and profits from child pornography.”

Would Microsoft and Yahoo Combine To Combat Google?

Could Microsoft and Yahoo combine forces to fight Google’s dominance in the search arena? The Wall Street Journal seems to think so. In a story entitled “A Microsoft, Yahoo Tie-Up?”, the WSJ looks at the possibility of the two giants joining forces to take out Google as the dominant force in search.

Google Juice? What Have They Got Into Now?

Is Google now getting into the beverage business? Not really. However in a new article at the Washington Post, Leslie Walker coins the phrase “Google Juice” which she associates with how high a Web site ranks in Google’s search results.

“Google juice, for the uninitiated, refers to how high a Web site ranks in Google’s search results — the higher the ranking, the more juice. Google juice is all about links.

Fundamentals of Optimizing a Web Page

This is a “back to the basics” type of entry as I wanted to deal with the fundamental elements that are involved in optimizing individual web pages, giving them a better chance to position well in the organic search results of engines such as Google, Yahoo, MSN and Ask. While each page of one’s site should be a candidate in targeting various phrases relevant to your business model, the fundamental elements of those pages that can be optimized always remain the same.

Danny Sullivan Reaches Ten Year Milestone

There are few names that are as synonymous with search as Danny Sullivan’s. Yesterday marked the ten year anniversary since Danny started writing about search engines. In a recent entry at Search Engine Watch Blog, he provides a brief history of how he came about this career choice and also chronicles some of the more prominent events that have transpired over the last ten years and. Congratulations, Danny, on ten awesome years.

MySpace.com Reaches Out To Parents’ Concerns

Social networking site MySpace.com has been getting a lot of parents, teachers and even religious leaders concerned over the amount of information young people are putting out there on themselves. There is the added concern over what kids are actually doing on MySpace as well as who they are doing it with. CNet runs a story today on how MySpace along with other Net companies and child advocate groups, are trying to calm parents concerns over what their kids are doing online.