Netflix Takes a Swing at Blockbuster Online

Netflix has filed a patent infringement lawsuit over Blockbuster’s Online service. The Netflix filing calls for an injunction to shut down its rival’s online rental service and punitive damages for the infringement. The patent mentioned in the suit covers the method in which customers choose DVD’s to rent, the number of DVD’s allowed at a time, and the amount of time given for their return – basically Netflix whole business model. Another David vs. Goliath battle in which this blogger is cheering for the underdog.

AdSense is Changing the Developing World

USA Today recently ran a story “Google’s Hidden Payroll” in which they report on how AdSense is making a big difference in people’s lives in developing countries such as India, the Philippines and Egypt. Individuals with web sites are running AdSense ads and in turn are earning what we may consider in the United States a nominal income but to them is quite substantial. AdSense is changing the economic status of many people’s lives in countries where making a decent living is not always possible.

Edina Realty vs. TheMLSonline.com – The Latest Keyword Copyright Infringement Battle

ClickZ reports on one of the latest legal battles where Edina Realty, a subsidiary of HomeServices of America, has filed suit against TheMLSonline.com in U.S. District Court of Minnesota. Edina Realty claims that TheMLSonline.com bought paid search keywords on Google and Yahoo! Search Marketing, including “Edina Realty” and “EdinaRealty.com,” and ran ads with “Edina Realty” in the title or description. Last week, Judge John Tunheim ruled that there was sufficient reason to send the case on to trial.

Forum Spammers – A New Breed of the “Clueless”

What in the world is wrong with forum spammers anyway? If you are a frequent visitor to any forum you have surely seen them. They join an existing forum simply to promote themselves, drop a link or two, post an article or fill a post with a bunch of gibberish. The irony of the whole thing is that their posts never stay up long. Hardly anyone sees them and even if they do, I cannot imagine they are well received.

Do SEMs Have Special Partnerships With Search Engines?

Do certain search marketing firms have special partnerships with search engines like Google, Yahoo or MSN? You would think some do in the way they have pages on their sites announcing “special” search partnerships. Sure SEMs can have account reps in regards to PPC of PFI services that the search engines offer. They can even know powerful contacts such as Matt Cutts or Tim Mayer, both of whom are prominent reps of Google and Yahoo. But are there any SEM firms that have formed partnerships with the engines that would give them some kind of advantage or special status? Or are web pages that announce special partnerships between SEMs and engines simply a sales technique?

Boost AdSense Commissions With These Ten Tricks

Kalena Jordan has a new article at Search Engine College entitled “Top 10 AdSense Tricks To Boost Your Commission.” These types of articles always catch my eye because I just love AdSense. AdSense has allowed us and many other publishers to turn unprofitable sites into very profitable sites.

Blackmail and SEO?

Just came upon and interesting thread at High Rankings started by Leann Pass of IncreaseRanking regarding another “rotten apple” in our industry. This company combines blackmail with SEO – in other words, “let us SEO your site or we will resort to blackmail.” It sure is amusing how companies who obviously suck at what they do will resort to scare tactics to try to earn new business.

Google Will Be Ordered To Give Up Data to DOJ

From the Associated Press, “A federal judge said Tuesday he intends to require Google Inc. to turn over some information to the Department of Justice in its quest to revive a law making it harder for children to see online pornography.” This ruling after Google initially resisted a subpoena to turn over any information because of user privacy and trade secret concerns.

Can You Trust Google and Yahoo With Your PPC Dollars?

When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Is the company that provides exposure for your ads the best solution to set up your account? In my own professional opinion, I would have to answer a resounding “no!”

GoDaddy.com Petitions Government In Fight Against Verisign

From The Business Journal of Phoenix, local domain registrar GoDaddy.com is fighting against a ruling that it believes creates a monopolistic environment in the Internet domain name registration industry. They are petitioning the U.S. Department of Commerce to deny final approval of the recent controversial .com registry agreement with VeriSign.