We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to obtain these prized positions, the engines have to make the decision that your site deserves that prestigious place. As web site owners or those who are responsible for the overall success of a site, how do we help the search engines come to this conclusion? While there may be many pieces of the puzzle to accomplish this, one of the foundational things that can be done is to make sure your site is “search engine friendly”.
In the last couple of years, search engine marketing (SEM) has exploded as a viable form of marketing. We are seeing a growing trend of more companies shifting their advertising budgets towards the Internet. Some of that is spent in the form of paid advertising, such as pay per click or pay for inclusion, while some is allocated towards gaining better positioning in the organic or unpaid search results. This process of improving one’s position in the organic search results when certain keywords or phrases are searched for is called Search Engine Optimization, or SEO for short.
A successfyul SEO strategy has been implemented and all seems to be going well. Then one day while performing maintenance on this campaign, you notice a rapid drop in rankings. Traffic has decreased as well. You wonder why and begin to investigate. To your horror you discover that they have completely redesigned the web site and in the process, removed all of the optimization you developed. All your work has been flushed right down the drain!
With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply “buy their way to the top.”
Link Popularity is a score that can be given to a web site based on how many external and internal links are pointing or linking to any particular web page or URL.. Link Popularity is becoming a very popular subject these days. What is it? How does it affect one’s web site rankings?
You may have asked yourself, “Why do I need to hire a SEO (Search Engine Optimization) company? Can’t I do the same thing myself?” Let’s explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.
There are many ways to attract traffic from search engines. Some methods go too far and are known as “search engine spamming,” “spamdexing” and “spammage.” Red on to find some common spamming techniques that search engines frown on.