High rankings in the SERPs are nice but often they are not enough to ensure a successful online marketing effort. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. But how does one facilitate their web sites for rich snippets?
I received an interesting email today from Yelp. It wasn’t the typical recommendations of popular place in and around my community but rather what they titled as an “Important Public Service Announcement.” It was in fact a message warning Yelp users, specifically business owners, about some unsavory practices of certain online reputation companies.
The following infographic lays out 10 things you need to know about Facebook’s revamped pages. Do nothing at all, the switch will take place anyway, but if you’d like to get the most out of Timeline, these 10 tips should get you up and running.
The first few years of the social media boom, various employers tried to fight the presence of social media in the workplace, especially among those staff members who had regular access to the internet at their workstations. Today, however, the employer outlook to social media in the workplace has changed significantly, partly due to the inability to filter it out and partially as a result of a more strategic approach to tapping into the power of the internet for contemporary business activities
A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.
Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that they do not appear to be ads at all but rather engaging content.
Another great Infographic I discovered at SEOBook, this one showing how Google’s “fight with web spam” combined with their business development team “making spam” have made organic links less relevant than they used to be.
I came across this great Infographic today that explains the possible scenarios that will cause content to go viral. Whatever makes a piece of content go viral is mysterious, but also follows certain patterns.
Not surprising, social media is no longer a fad. Twitter, Facebook, LinkedIn, Google+ and other social media sites are part of everyday life for so many and a major reason why CEOs need to follow the trend. This Infographic reveals why CEOs who are not engaging social media need to catch up with the rest of us.
Infographic put out by SEOBook.com demonstrates that by the innovations of Google Search over the years, they have essentially killed long-tail search.