Marketing Design Basics: Looking into Your Product

Marketing Design Basics: Looking into Your Product

During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.

Why Are Millennials Afraid To Become Entrepreneurs?

Why Are Millennials Afraid To Become Entrepreneurs?

Millennials are poised to be the greatest entrepreneurial generation of all time, but there are a lot of things holding them back. As a matter of fact, many believe Millennials have the entrepreneurial mentality without the experience to be leading entrepreneurs. Do you agree or disagree?

How To Look Confident (Even If You Are Not)

How To Look Confident (Even If You Are Not)

An infographic on being confident has little to do with online marketing. However, it does have a whole;e lot to do with success! And that is what we are all aiming for in our marketing efforts, right? Displaying confidence can help you when you are giving a presentation at a conference or making a pitch. It can help you land that new client. It can even help you land a job.

Using Twitter For Customer Service? Absolutely!

Using Twitter For Customer Service? Absolutely!

During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.

Productivity Tips for Busy Search Marketers

Productivity Tips for Busy Search Marketers

I am a very busy search marketer. Besides running a full service search marketing agency, I write for 7 blogs on a regular basis, manage 3 directories, follow a little over 100 blogs in my RSS reader, am very active on Twitter, am active discovering and bookmarking content on StumbleUpon, Reddit, Mixx, Sphinn and various other social news and bookmarking sites, respond to all RFPs and am still the liaison for all our clients (a full time job in and of itself). So how do I maintain this rigorous daily schedule while not losing my sanity in the process? Here are a few tips that help me to stay productive.

Many Small Businesses Still Not Getting Search

Danny Sullivan has a great write-up in Search Engine Land relaying his experiences in searching for small businesses and coming up frustrated. He had assumed that every business owner, large or small, must understand by now the importance of appearing before these customers in search. However as he recently sought out local businesses to help with his needs after a recent move, Danny was reminded of just how far behind some companies remain.

Has The BBB Outlived Their Usefulness?

I came across a story posted at Search Engine Land pointing out that Google has an “unsatisfactory” record with The Better Business Bureau. How can a company voted “top global brand” in 2008 at the same time have an unsatisfactory record with the BBB? Apparently because out of 331 complaints filed against the search giant over the past three years, 2 were listed as unresolved. that’s right – just 2! Despite this, Google continues to lead the way in search and nothing on the horizon seems to be able to change that.

IncrediMail Provides Valuable Lesson Why Placing All Eggs in One Basket is a Bad Idea

IncrediMail, an Israeli based a company that develops software to customize e-mails, has provided business owners an incredible lesson as to why you should not place all your eggs in one basket. This occurred last week when they discovered that their AdSense privileges had been banned. This resulted in their stock dropping over 45% to a new year low. While IncrediMail does claim to generate revenue by selling software products, offering subscriptions to their content database, and by selling paid advertising on their Web site and e-mail client, they did admit that search revenues powered by Google’s AdSense program made a significant contribution to their results in 2006 and 2007.

Why I Don’t Use GMail (and Other 3rd Party Email Services)

This is one of the reasons why I don’t use GMAIL – Google Accidentally Bans Hundreds of Users from Gmail. Barry Schwartz reports on a Google Groups thread where many users have complained that their Gmail accounts were all of a sudden disabled. The problem began late on December 5th. The following day, Gmail Guide replied saying that this was an error on Google’s side and they are fixing it.

Track Copyright Infringement With Attributor – Like CopySentry on Steroids!

I have written before that we use CopySentry to find and monitor occurrences of copy theft and infringement regarding content on our site. Today, I discovered a story on TechCrunch about a company called Attributor which offers a service very similar to CopySentry but with many added features. Attributor, which is a startup in Redwood City, California, says it can monitor the Web for copied content no matter where it may be, help publishers and media companies track it all, and provide them more options about how to handle it. I am already intrigued.