by David Wallace | Sep 22, 2021
A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a “premium domain” and how can they impact your business for good?
by David Wallace | Feb 19, 2019
One of the ultimate goals in eCommerce is to attract online shoppers who are interested in what you have to offer. Getting them there is half the battle. The second half is converting these shoppers into paying customers. The way eCommerce product pages are laid out can play a huge role on whether potential shoppers will become paying shoppers. Poorly designed product pages, lack of features that will enhance the shopping experience of your visitors, can kill the sale and even worse, push shoppers off to a competing site.
by Rick Enrico | Jul 17, 2017
During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.
by nowsourcing | Sep 8, 2016
Millennials are poised to be the greatest entrepreneurial generation of all time, but there are a lot of things holding them back. As a matter of fact, many believe Millennials have the entrepreneurial mentality without the experience to be leading entrepreneurs. Do you agree or disagree?
by David Wallace | Aug 15, 2016
An infographic on being confident has little to do with online marketing. However, it does have a whole;e lot to do with success! And that is what we are all aiming for in our marketing efforts, right? Displaying confidence can help you when you are giving a presentation at a conference or making a pitch. It can help you land that new client. It can even help you land a job.
by David Wallace | Aug 6, 2009
During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.
by David Wallace | Feb 12, 2009
I am a very busy search marketer. Besides running a full service search marketing agency, I write for 7 blogs on a regular basis, manage 3 directories, follow a little over 100 blogs in my RSS reader, am very active on Twitter, am active discovering and bookmarking content on StumbleUpon, Reddit, Mixx, Sphinn and various other social news and bookmarking sites, respond to all RFPs and am still the liaison for all our clients (a full time job in and of itself). So how do I maintain this rigorous daily schedule while not losing my sanity in the process? Here are a few tips that help me to stay productive.
by David Wallace | Jul 23, 2008
I came across a story posted at Search Engine Land pointing out that Google has an “unsatisfactory” record with The Better Business Bureau. How can a company voted “top global brand” in 2008 at the same time have an unsatisfactory record with the BBB? Apparently because out of 331 complaints filed against the search giant over the past three years, 2 were listed as unresolved. that’s right – just 2! Despite this, Google continues to lead the way in search and nothing on the horizon seems to be able to change that.
by David Wallace | Jan 22, 2008
IncrediMail, an Israeli based a company that develops software to customize e-mails, has provided business owners an incredible lesson as to why you should not place all your eggs in one basket. This occurred last week when they discovered that their AdSense privileges had been banned. This resulted in their stock dropping over 45% to a new year low. While IncrediMail does claim to generate revenue by selling software products, offering subscriptions to their content database, and by selling paid advertising on their Web site and e-mail client, they did admit that search revenues powered by Google’s AdSense program made a significant contribution to their results in 2006 and 2007.
by David Wallace | Dec 10, 2007
This is one of the reasons why I don’t use GMAIL – Google Accidentally Bans Hundreds of Users from Gmail. Barry Schwartz reports on a Google Groups thread where many users have complained that their Gmail accounts were all of a sudden disabled. The problem began late on December 5th. The following day, Gmail Guide replied saying that this was an error on Google’s side and they are fixing it.