Business Sense Archives - SearchRank

What Is a Premium Domain Name & Why Are They Important?

David Wallace — Wed, 22 Sep 2021 15:30:12 +0000

A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a "premium domain" and how can they impact your business for good?

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How To Improve Conversion Rates for eCommerce Product Pages

David Wallace — Tue, 19 Feb 2019 15:35:17 +0000

One of the ultimate goals in eCommerce is to attract online shoppers who are interested in what you have to offer. Getting them there is half the battle. The second half is converting these shoppers into paying customers. The way eCommerce product pages are laid out can play a huge role on whether potential shoppers will become paying shoppers.

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Marketing Design Basics: Looking into Your Product

Rick Enrico — Mon, 17 Jul 2017 14:00:09 +0000

During the marketing-planning phase of a company, one question is always presented: “Product- or customer-centric?” Of course, that’s easy to answer when your company is rooted and an expert in customer-centric marketing, and vice versa.

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Why Are Millennials Afraid To Become Entrepreneurs?

nowsourcing — Fri, 09 Sep 2016 01:28:37 +0000

Millennials are poised to be the greatest entrepreneurial generation of all time, but there are a lot of things holding them back. As a matter of fact, many believe Millennials have the entrepreneurial mentality without the experience to be leading entrepreneurs. Do you agree or disagree?

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How To Look Confident (Even If You Are Not)

David Wallace — Mon, 15 Aug 2016 14:30:33 +0000

An infographic on being confident has little to do with online marketing. However, it does have a whole;e lot to do with success! And that is what we are all aiming for in our marketing efforts, right? Displaying confidence can help you when you are giving a presentation at a conference or making a pitch. It can help you land that new client. It can even help you land a job.

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Using Twitter For Customer Service? Absolutely!

David Wallace — Thu, 06 Aug 2009 23:27:12 +0000

During an unfortunate power loss to the HostGator offices yesterday and unable to provide online and phone support to their customers, the web hosting company very cleverly utilized Twitter not only to keep their customers up to date as to the status of the problem but also to interact with their questions and concerns.

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Productivity Tips for Busy Search Marketers

David Wallace — Thu, 12 Feb 2009 18:30:16 +0000

I am a very busy search marketer. Besides running a full service search marketing agency, I write for 7 blogs on a regular basis, manage 3 directories, follow a little over 100 blogs in my RSS reader, am very active on Twitter, am active discovering and bookmarking content on StumbleUpon, Reddit, Mixx, Sphinn and various other social news and bookmarking sites, respond to all RFPs and am still the liaison for all our clients. So how do I maintain this rigorous daily schedule while not losing my sanity in the process?

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IncrediMail Provides Valuable Lesson Why Placing All Eggs in One Basket is a Bad Idea

David Wallace — Tue, 22 Jan 2008 12:17:55 +0000

IncrediMail, an Israeli based company that develops software to customize e-mails, has provided business owners an incredible lesson as to why you should not place all your eggs in one basket. This occurred last week when they discovered that their AdSense privileges had been banned. This resulted in their stock dropping over 45% to a new year low.

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Why I Don’t Use GMail (and Other 3rd Party Email Services)

David Wallace — Mon, 10 Dec 2007 15:50:00 +0000

This is one of the reasons why I don't use GMAIL - Google Accidentally Bans Hundreds of Users from Gmail. Barry Schwartz reports on a Google Groups thread where many users have complained that their Gmail accounts were all of a sudden disabled. The problem began late on December 5th. The following day, Gmail Guide replied saying that this was an error on Google's side and they are fixing it.

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When Is It Time To Fire Your Customers?

David Wallace — Wed, 11 Jul 2007 10:26:41 +0000

While watching the local newscast last night, a story caught my attention about cellular phone provider Sprint "firing" customers for abusing customer service. I followed up with it online and found Fox News covering the story. Apparently they are disconnecting more than 1,000 subscribers for calling their customer service lines too often and making what the company called "unreasonable requests."

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