Can you recall instances where relatives or friends say they prefer watching a video demonstration than reading a paperback or even just a short article? You can point your finger to the fast-paced digital world, but the primary reason why it seems more convenient to watch a video than read write-ups is because we are visual beings.
During Pubcon Vegas 2015, I had the opportunity to present on infographics and discussed why infographics kick ass, encouraged those in attendance not to compromise on design, presented some tips on how to promote infographics socially, talked about some ways that infographics can be re-purposed and finally showcased three case studies.
Content marketing is an effective way to move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates. Check out the following infographic to learn more about how to measure content marketing and how it is a great way to expose consumers to your brand.