Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.
With a 70% market share, Google has a dominant lead over its rival search engines. Its algorithms will be the monolithic standard of search engine optimization for the foreseeable future. Don’t let yourself be crushed by this enormous data. Take a look at these interesting stats with this infographic from SlideGenius and get on board with the undisputed SEO heavyweight champ.
While Google have never fully disclosed all of the ranking factors that are part of their search algorithm, they have said on many a occasion that there are around 200 or so of them. Single Grain and Backlinko decided to put together the following infographic which is the best “guesstimate” of what those ranking factors might be.
Online advertising has gone a long way since the days of obnoxious banner ads. Slowly but surely, the scales are tipping as the shift from free clicks to paid ones occurs.
Infographic put out by SEOBook.com demonstrates that by the innovations of Google Search over the years, they have essentially killed long-tail search.
It is becoming more evident everyday that we are living in a Google world. What began as a search engine has quickly evolved into many additional things. Just this month, Google entered the cell phone business with the release of the Nexus One. They are also working their way into the real estate business. What’s next? This post takes a somewhat humorous look at possible Google acquisitions for 2010 and beyond.
If you are a local business and want to be found on Google Maps, you will want to make sure you are listed first of all. Along with that, you might also want to pay close attention to some new guidelines Google has issued regarding their goal to keep Google Maps a great source of information for users and business owners alike.
When Google decided to acquire DoubleClick nearly a year ago, many in the search marketing industry were very concerned that Google now owned a SEO company – Performics. It would be a huge conflict of interest to have a organic search index and yet at the same time be making money providing a service that helps companies to improve their positioning in that index. When the acquisition was finally approved last month, Danny Sullivan wrote an open letter asking Google to do the right thing.
Now that Google officially owns DoubleClick, there is another dilemma at hand and that is they also own a SEO company. Is this a conflict of interest? Absolutely! Let’s face it – Google is now in the SEO business – selling services through DoubleClick’s Performics to people who want to rank well on search engines, including Google. This also places Google in the paid inclusion business, something it called evil back in 2004, when it went public.
Danny Sullivan has written an open letter to Google asking them to do the right thing – namely to spin off Performics as they should not own such a company.
It is all over the blogosphere – sites known for selling text link ads or Google PageRank have been slapped with a PageRank reduction for their own sites by the almighty Google itself. Is this a worldwide PR update with a possible algorithm change or is it more along the line of a hand job? Seeing that a couple of sites we launched several months ago are still at a “0” PageRank, even though they have a good amount of links pointing to them, I’d have to say the latter. The question that remains to be answered is, “should publishers and those buying links be worried?”