While the Internet offers many advantages to people from all walks of life, it also moves others to respond to particular situations that cause online strife. These people are known as Internet mobs, a horde of online users who impose their opinions on other people, to usually negative outcomes.
With over 2.1 billion active social media accounts, anyone can instantly share bad reviews about your company. Use these three ORM tools to protect your brand. Here are three top monitoring tools to keep your brand’s image positive.
Brands – we are all familiar with the big ones. And the companies behind these big brands spend millions of dollars building and maintaining them. But what about small business? How does a SMB build their brand online in the midst of giants that have seemingly endless marketing budgets?
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily. In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.
Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online.
In today’s socially connected online world, reputation management is becoming more and more a concern for any business. Sure, most companies are able to secure the number one spot in the organic search results for their brand via their company web site. However, what about the remaining first page real estate and even that of the second and third pages?
I had a horrible customer service experience with a local body shop earlier this year when I took my son’s 1968 Mustang for repair after a collision. I blogged about it and my post ended up positioning in the top three results at Google, Yahoo and MSN when you searched for their business name. In that post, I used the opportunity to examine their customer service.
Let’s face it, if you are out there at all, people are talking about you. The question is are they speaking well of you, creating buzz for your products and/or services or are they criticizing you?
