Paid Search Marketing Archives - SearchRank

Google Ads Reps: Helpful or Not?

David Wallace — Tue, 05 Aug 2025 20:02:03 +0000

We have had many experiences with Google Ads Reps over the years, some good, but many not so good. One of our most recent encounters has been very unpleasant with the Rep being "over-bearing" and even going behind our back and dealing directly with our mutual client, who retains us to manage their Google Ads campaign.

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Google vs. Facebook: The Battle of Online Advertising

David Wallace — Wed, 22 May 2013 13:30:11 +0000

While both Google and Facebook are different animals, it might be difficult to compare their advertising revenue in a typical "apples to apples" comparison. What I can say for sure is that the two online giants attract a lot of ad dollars.

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AdWords Landing Page Quality Update

David Wallace — Tue, 07 Nov 2006 13:51:38 +0000

The Inside AdWords Blog makes an announcement today that another update is coming in relation to the quality of advertiser's landing pages. Two changes will take place in how AdWords evaluates landing page quality. The first involves incorporating landing page quality into the Quality Score for your contextually-targeted ads and the second involves improving the algorithm for evaluating landing page quality and incorporating landing page content retrieved by the AdWords system.

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Yahoo!’s Panama Has Arrived

David Wallace — Tue, 17 Oct 2006 21:20:19 +0000

Yahoo's much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo Search Marketing headquarters along with other prominent bloggers has reported that Yahoo has officially released the new platform.

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Can You Trust Google and Yahoo With Your PPC Dollars?

David Wallace — Wed, 15 Mar 2006 12:26:30 +0000

When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Is the company that provides exposure for your ads the best solution to set up your account? In my own professional opinion, I would have to answer a resounding "no!"

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