Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space. In the following infographic, explore some ways how local businesses can stand out in zero-click SERPs.
The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”
Infographics are powerful digital assets that you can incorporate into your lead generation. Recent studies reveal that 42% of marketers say that infographics and other forms of original graphics are their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns.