Sure it is easy enough even for the novice to embed a Facebook Live video that has already been published into your web site with a simple link or embed code, but what about a “live streaming” Facebook Live video, as it is happening live? This is not as straight-forward. At least not until now!
Content is the driving force behind many online marketing campaigns whether it is SEO, paid search or social media. However, there is always a debate as to which is better – long form or short form content. To help solve this dilemma, here is an infographic that explores how content length affects SEO and conversions.
Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space.