Infographics are powerful digital assets that you can incorporate into your lead generation. Recent studies reveal that 42% of marketers say that infographics and other forms of original graphics are their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns.
Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.
It is estimated that by the year 2021, a million minutes of video will cross the Internet every second of each day! If that was astounding enough, many experts are predicting that by the end of 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere are getting more serious about video marketing.