The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”
Infographics are powerful digital assets that you can incorporate into your lead generation. Recent studies reveal that 42% of marketers say that infographics and other forms of original graphics are their most engaging type of content. This high visibility can be used to attract leads in many ways, from content offers to email marketing campaigns.
Google Analytics is a powerful tool that allows marketers to learn just about every interaction the outside world has with your web site. It can be utilized to discover information regarding your visitors and what actions they take while they are on your site. Having this knowledge allows marketers to make adjustments to optimize site performance as well as the ability to convert.