Content is the driving force behind many online marketing campaigns whether it is SEO, paid search or social media. However, there is always a debate as to which is better – long form or short form content. To help solve this dilemma, here is an infographic that explores how content length affects SEO and conversions.
Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space. In the following infographic, explore some ways how local businesses can stand out in zero-click SERPs.
The age of voice search is upon us, with voice assistants in our mobile phones and smart devices like Amazon Echo and Google Home at our homes. “Hands-free” searching is the new way to find information. But a new method of search means new requirements for your web site. This is leading marketers to ask the all-important question, “How do I optimize my site for voice search?”