Conversion Rate Optimization (CRO) is the methodical approach to encouraging users to take a desired action when visiting your web site. These may include purchasing a product, requesting a service, signing up for a newsletter, or any other number of actions.
Recently, Generative AI has become one of the most groundbreaking advancements in technology, revolutionizing how marketers engage with their audiences. Here is an infographic that provides a visual journey through how generative AI is transforming the marketing landscape.
Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space.
Voice search is growing rapidly which has marketers scrambling to make sure their content can be served up for voice searches. It is expected that by 2020, 50% of all searches will be conducted by voice. Creating optimized content which can rank well in voice search results is now a goal of many SEOs and content marketers.
Customers and their opinions are the primary movers of your brand’s reputation. Listening to what they say, especially on social media, gives you insights on how to keep your image clean.
I recently had the privilege of presenting at PubCon in a session entitled How Do Social Media & Search Intersect? where two questions were pondered – “Does social media prevent the need for search?” and “Does social media play an important role in search?”
Let’s face it – information and advice on Internet marketing is easily accessible and quite frankly in abundance. In fact, I am very selective about what I choose to write about here simply due to the fact that I feel much of what I can say has already been said before.
That being said, I feel one of the very best ways to learn Internet marketing tactics such as SEO, PPC and even social media marketing, is to get in there and learn by doing. That’s often easier said than done. But what if you had a mentor… or even mentors – someone to guide you who has actually experienced success themselves?
Danny Sullivan has a great write-up in Search Engine Land relaying his experiences in searching for small businesses and coming up frustrated. He had assumed that every business owner, large or small, must understand by now the importance of appearing before these customers in search. However as he recently sought out local businesses to help with his needs after a recent move, Danny was reminded of just how far behind some companies remain.
You may have heard it said that having a search engine friendly site is key to success on the web. That’s fine and dandy, but what in the world is a search engine friendly site? Find out how to code your site to make a difference in how well you rank in the search engines. Learn what tags and attributes are essential to gaining those top rankings. Even if you know nothing about HTML, this session will arm you with the knowledge to help your programming team get your site in shape.
While it’s easy to get overwhelmed about going up against big businesses in marketing realms like search engine optimization, blogging, viral marketing, community building and analytics, a good dose of common sense can really level the playing field. This panel aims to set the stage for the rest of the show by helping you change your perspective on competing with the big boys.
