Press releases submitted online are a good way draw attention to your products and services. They also provide opportunities to increase the amount of inbound links that are pointing to your site. However, as the post explains, “understanding who will find this information intriguing enough to call you to investigate a little more and create a story out of your information is the key to creating successful press releases.”
This is the second part of a recap of what I spoke on in a session entitled “So You Want To be a Search Marketer” at the recent Search Engine Strategies conference in San Jose where we look at how budding search marketers can network with businesses as well as peers, how they can effectively brand themselves, how to stay on the cutting edge of this fast paced industry and some things not to do.
I recently had the opportunity to speak on a brand new session introduced during the Search Engine Strategies San Jose conference entitled “So You Want To be a Search Marketer.” The session explored ways that budding SEMs can educate themselves as well as get started in the industry. I approached this topic from the perspective of one who learned and applied SEM techniques to one of our own sites before ever deciding to take on paying clients.
I had the opportunity to speak at the Business Network of Anthem’s weekly meeting on the subject of what else – search engine marketing. A small group of around twenty people gathered, all who own small businesses in the Anthem, Arizona area where I also live. The group consisted of bankers, financial advisors, insurance brokers, home improvement service providers, an auto repair facility owner, a flooring company, a swimming pool service provider and the list goes on.
Andy Beal has just published an article entitled “Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007” in which he provides some proven strategies that any marketing firm can implement. The five secret strategies Andy lists are tried and trusted as he has used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year.
As an owner of a full service SEM (Search Engine Marketing) firm, there are two things I love – word of mouth referrals and partnerships with traditional agencies. How can one not love these two means of acquiring new business? Very similar to word of mouth advertising, partnerships allow you to tap into an existing customer base who has already put their trust in the agency you are partnering with.
This Thursday, those of us in the United States will celebrate the Thanksgiving holiday. While I am thankful for my family, faith and the many blessings that have been bestowed upon me, I thought it would be fun to put together a list of things I am thankful for related to the world of search. These include tools, resources and even influential people. Search marketing has come a long way since I first entered it in 1997. With its evolution, there are many things I’m thankful for that help me to do my job well on a daily basis.
A new study released by Piper Jaffray shows that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages, which placed second. The cost per acquisition for search is on average $8.50, whereas the Yellow Pages was the second-most efficient channel at $20 per customer acquisition. These two are followed by online display ads at $50, email at $60, and direct mail at $70.
Do certain search marketing firms have special partnerships with search engines like Google, Yahoo or MSN? You would think some do in the way they have pages on their sites announcing “special” search partnerships.
While these are still essentials of SEM, marketing one’s site via the search engines is a much more involved process these days. With the increase in web pages and documents in the search indices as well as the number of webmasters marketing for top positions, SEM is much more competitive, no matter what industry you are in.
