The Continual Evolution of Search Engine Marketing

While these are still essentials of SEM, marketing one’s site via the search engines is a much more involved process these days. With the increase in web pages and documents in the search indices as well as the number of webmasters marketing for top positions, SEM is much more competitive, no matter what industry you are in.

Traditional Search Engine Optimization VS. Pay Per Click

With the current rise of pay per click (PPC) advertising services, professional search engine optimization companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply buy their way to the top with PPC.