Beginner’s Guide to Online Reputation Management
Let’s face it, if you are out there at all, people are talking about you. The question is are they speaking well of you, creating buzz for your products and/or services or are they criticizing you?
What Is the Deal With Duplicate Content Anyway?
“Can duplicate content hurt me?” This is a question that comes up in forums on almost a weekly basis. So what are some scenarios where duplicate can exist and what can web site owners do to make sure duplicate content doesn’t come back to haunt them?
First of all some practical tips from panelists on a recent session dealing with duplicate content issues at Search Engine Strategies New York.
Is SEO Dead?
I was visiting Small Business Ideas Forum today as part of my daily routine and came across the following article written by Stoney deGeyter – SEO is Dead. My first thought was, ‘Is he serious?’ Now Stoney is an SEO himself and fellow moderator with me on this forum so I had to take a look at the article.
The Battle Between Web Designers and SEO
I came across an interesting thread over at Search Engine Watch Forums today entitled ‘Do Designers Hate SEO?’ Forum member glengara questioned whether all-Flash sites should be used in the commercial web.
Avoiding Search Engine Penalties or Getting Out From Under Them
There are times when a web site has come under some kind of penalty or has been completely removed from a search index for one reason or another. In this article we will look at ways to avoid such penalties as well as ways to redeem yourself if you have experienced this misfortune.
Ingredients of a Search Engine Friendly Site
All web site owners want to be number 1 for keyword phrases relevant to their business, or at least on the first page. In order to obtain these prized positions, search engines have to make the decision that your site deserves that prestigious position. How do we help the search engines come to this conclusion?
Look Before You Leap – What to Look For and Look Out For When Choosing an SEO/SEM Firm
As a company looking to hire a SEO firm to improve your web site visibility in the search engines, as well as increase traffic and conversions, what positives do you look for? What negatives do you need to watch out for? We will explore some of the major issues related to this question.
The Nightmares of a SEO
A successfyul SEO strategy has been implemented and all seems to be going well. Then one day while performing maintenance on this campaign, you notice a rapid drop in rankings. Traffic has decreased as well. You wonder why and begin to investigate. To your horror you discover that they have completely redesigned the web site and in the process, removed all of the optimization you developed. All your work has been flushed right down the drain!
Why Do I Need To Hire a SEO Company?
You may have asked yourself, “Why do I need to hire a SEO (Search Engine Optimization) company? Can’t I do the same thing myself?” Let’s explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.
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