by David Wallace | Feb 28, 2007
We’ve been asking for some time. It was even promised as a possible future development. Well now it is finally arrived – support for a “NOYDIR” meta tag. Web site owners have long been frustrated over the lack of control they have had in they way their home page appears in the Yahoo! search results if they are also listed in the Yahoo! Directory. This due to the fact that Yahoo! would use the title and description from the directory listing as opposed to the site’s title tag and meta description tag and/or snippet of content from the actual web page.
by David Wallace | Feb 5, 2007
As promised last week, Yahoo! is rolling out their new ranking model today for its paid search advertisers. Gone is the highest price gets the highest position model and what is replacing it is a system that operates in much the same way as Google AdWords does.
by David Wallace | Jan 17, 2007
Fred Vogelstein from Wired News has put together a lengthy article on how Yahoo! has blown it over the years in trying to position itself as the leader in search. The article looks at the many mistakes Yahoo!’s CEO, Terry Semel, has made along the way which to this day still has them playing catch up to their biggest rival, Google. It all began with their failure to buy the search giant back in 2002 and the cycle has continued up to today.
by David Wallace | Jan 8, 2007
Remember ChaCha.com? They created a lot of buzz in September of last year when they officially announced their human-powered search engine. They just received 6 million dollars in private finding from the likes of Jeff Bezos, Rod Canion, Jack Gill and others.
by David Wallace | Nov 16, 2006
Announced at PubCon in Las Vegas, Google, Microsoft and Yahoo have agreed to come together and accept a standard protocol for submitting web pages to their crawlers via site maps. Google was the first to develop a site maps program where one could submit a feed to the Google index and not only ensure their pages are crawled but identify any potential problems. Now MSN and Yahoo follow suit. A new site (Sitemaps.org) has been launched that will contain more information on the subject.
by David Wallace | Nov 13, 2006
Friend and fellow moderator at Small Business Ideas Forum, Matt McGee, has put together a three part interview with Jon Glick, Senior Director of product search and comparison shopping for the shopping search engine Become.com. Prior to joining Become.com in 2005, Jon spent several years with Yahoo! as a key member of their search team, and was integral to Yahoo’s launch of its own search engine in 2004. Matt accidentally ran into Jon at the 2006 Search Engine Strategies conference in San Jose, out of which was born this three part interview.
by David Wallace | Oct 26, 2006
Yahoo adds another blog to their mix – the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
by David Wallace | Oct 11, 2006
What is the NOODP tag anyway? It is a meta tag that allows a web site owner to opt out from having the search engines display the Open Directory information in the organic SERPs. The tag was first adopted by MSN and then by Google earlier this year. Many of us have been waiting for Yahoo to follow suit because many times the Open Directory information will be displayed for a site as opposed to the site’s title tag and either a snippet of text from site or meta description tag for the actual description.
by David Wallace | Oct 5, 2006
I came across an interesting interview today conducted with Ask’s CEO, Jim Lanzone. This among conversation on the web this week that search marketers are beginning to take more notice of Ask when implementing their SEO strategies. I have always liked Ask, even when the butler was on board and have always included them in any SEO strategy.
by David Wallace | Sep 12, 2006
Kind of a funny headline, “Live Search Now Live” but in reality, Microsoft’s new search platform dubbed Live Search has been in beta for quite a while now but as announced today is now live for all the world to see and use. Microsoft has been testing, accepting user feedback, iterating and testing more since March but now has release their new search platform both at Live.com and MSN.
