A new social search site called ChaCha.com will pay people to answer questions online. CNet reports that ChaCha.com will pay what they call “guides” up to $10 per hour as they search for Web sites that contain answers to user questions. Additionally guides can invite other guides to the site and earn 10 percent of what the invited guides earn.
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways. “You’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience,” the email states.
Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
Could Microsoft and Yahoo combine forces to fight Google’s dominance in the search arena? The Wall Street Journal seems to think so. In a story entitled “A Microsoft, Yahoo Tie-Up?”, the WSJ looks at the possibility of the two giants joining forces to take out Google as the dominant force in search.
Looking to capitalize on the need for more specialized search services, Vast launches today. Vast is a search engine and Web crawler designed to more easily find classified ads. The initial focus has been on three areas – autos, personals and jobs, but more topics like housing, motorcycles and pets will be added as the year goes on.
Microsoft launched a new search service today called Windows Live Search. Chris Sherman does a pretty good write up on it at SearchDay. According to Adam Sohn, Microsoft’s Director of Global Sales & Marketing PR, both the new Windows Live Search and the existing MSN Search will be powered by the same underlying technology. Chris adds that Windows Live site will focus primarily on productivity, the MSN brand will continue to evolve as a media and content destination.
A new site has been launched by the National Coalition of Victims in Action called “Family Watchdog.” The site uses a local map search function powered by Google which then displays sex offenders in specific geographical areas. One can search by address, city, state and zip code.