A Small Business Guide to YouTube Marketing

A Small Business Guide to YouTube Marketing

It is estimated that by the year 2021, a million minutes of video will cross the Internet every second of each day! If that was astounding enough, many experts are predicting that by the end of  2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere are getting more serious about video marketing.

A Small Business Guide to Advertising on Instagram

A Small Business Guide to Advertising on Instagram

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out among all of the noise. Enter in – Instagram Ads, which have become an enticing avenue for businesses looking to increase engagement on Instagram. To help SMBs compete, here is a visual guide to advertising on Instagram.

Converting Facebook Users Into Leads

Converting Facebook Users Into Leads

Doesn’t it feel nice to garner hundreds or thousands of Facebook likes? Doesn’t it just give you a sense of gratification? A payoff for all your hard work? It should—because that’s all you’ll get if you let Facebook engagement be an end in itself. Likes, comments, and shares are nice, but you shouldn’t settle for “nice” in business. You should aim for an actual return on investment (ROI).

The Perfect Guide for Effective Social Media Automation

The Perfect Guide for Effective Social Media Automation

Handling a business can be challenging because of the unpredictability of today’s trends and market demands. To stay relevant, businesses are maximizing social media as the primary way to promote their brand. As your business grows, your social media marketing responsibilities increase as well. Learn how you can plan, organize, and analyze your social media content through this infographic from SlideGenius.

Social Media Reference Guide For Summer 2016

Social Media Reference Guide For Summer 2016

Keeping track of all of your company profiles across all the various social media networks can be a daunting challenge, specifically with images sizes and posting requirements. The team at Arcalea have put together a handy guide that they have entitles “The Complete Social Media Reference Guide Summer 2016” and which we have broken down for you here.

Social Media’s Role in Businesses

Social Media’s Role in Businesses

Business sites aren’t enough to introduce & leverage your brand. Social media can help you acquire leads, build profitable relationships, & increase sales. The following infographic illustrates how social media plays a big role in your business.

What Social Media Platforms Are Best For Your Business?

What Social Media Platforms Are Best For Your Business?

There are currently so many social media sites in existence that oftentimes it is difficult to know which one or ones a small to medium sized business should focus on. The following infographic takes a look at six top social media platforms and analyzes what types of businesses are best suited for each platform.

Twitter For Businesses

Twitter For Businesses

No doubt there is a lot of nonsense that occurs everyday on Twitter but isn’t this the case for any social media site? Selfies, foodie pics, location statuses, what your cat did for the day and the list goes on. But is Twitter good for business? Thousands upon thousands of businesses would say an absolute “Yes!”

How To Increase Your Twitter Engagement By 324%

How To Increase Your Twitter Engagement By 324%

Twitter is great! In fact, I don’t know what I’d do without it or what I did before it existed. It is such a great tool to not only push content and communicate with people in our fast-paced world, it is a wonderful platform for engagement. But with all the noise occurring every second on twitter, how does one get the most bang for time spent?