Social Media Archives - SearchRank

Finding a Perfect Audience Through Social Media Marketing

David Wallace — Tue, 29 Nov 2022 17:12:01 +0000

With the potential for companies to capture a portion of over 4.5 billion social media users worldwide, why is it that so many brands are off to the races before truly understanding who they resonate with?

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A Small Business Guide to YouTube Marketing

David Wallace — Mon, 29 Jul 2019 21:47:35 +0000

It is estimated that by the year 2021, a million minutes of video will cross the Internet every second of each day! If that was astounding enough, many experts are predicting that by the end of 2019, video content will account for 80% of all internet traffic. With 1.3 billion annual YouTube users, small businesses everywhere are getting more serious about video marketing.

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A Small Business Guide to Advertising on Instagram

David Wallace — Mon, 22 Jul 2019 15:00:25 +0000

As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out among all of the noise. Enter in - Instagram Ads, which have become an enticing avenue for businesses looking to increase engagement on Instagram. To help SMBs compete, here is a visual guide to advertising on Instagram.

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Converting Facebook Users Into Leads

Rick Enrico — Mon, 13 Mar 2017 07:30:39 +0000

Doesn’t it feel nice to garner hundreds or thousands of Facebook likes? Doesn’t it just give you a sense of gratification? A payoff for all your hard work? It should—because that’s all you’ll get if you let Facebook engagement be an end in itself. Likes, comments, and shares are nice, but you shouldn’t settle for “nice” in business. You should aim for an actual return on investment (ROI).

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The Perfect Guide for Effective Social Media Automation

Rick Enrico — Tue, 20 Sep 2016 23:28:23 +0000

Handling a business can be challenging because of the unpredictability of today's trends and market demands. To stay relevant, businesses are maximizing social media as the primary way to promote their brand. As your business grows, your social media marketing responsibilities increase as well. Learn how you can plan, organize, and analyze your social media content through this infographic from SlideGenius.

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Social Media Reference Guide For Summer 2016

David Wallace — Tue, 05 Jul 2016 07:00:38 +0000

Keeping track of all of your company profiles across all the various social media networks can be a daunting challenge, specifically with images sizes and posting requirements. The team at Arcalea have put together a handy guide that they have entitles "The Complete Social Media Reference Guide Summer 2016" and which we have broken down for you here.

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Social Media’s Role in Businesses

Rick Enrico — Wed, 27 Jan 2016 22:46:50 +0000

Business sites aren't enough to introduce & leverage your brand. Social media can help you acquire leads, build profitable relationships, & increase sales. The following infographic illustrates how social media plays a big role in your business.

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Facebook or LinkedIn: Which Reigns Supreme for Lead Generation?

Rick Enrico — Wed, 14 Oct 2015 14:33:24 +0000

Millions of social media users have made it easier for marketers to find prospects. That's why businesses are now taking advantage of sites like Facebook and LinkedIn to build up their own customer base and promote their brands.

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What Social Media Platforms Are Best For Your Business?

David Wallace — Mon, 08 Sep 2014 09:00:23 +0000

There are currently so many social media sites in existence that oftentimes it is difficult to know which one or ones a small to medium sized business should focus on. The following infographic takes a look at six top social media platforms and analyzes what types of businesses are best suited for each platform.

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Twitter For Businesses

David Wallace — Wed, 25 Jun 2014 04:11:13 +0000

No doubt there is a lot of nonsense that occurs everyday on Twitter but isn't this the case for any social media site? Selfies, foodie pics, location statuses, what your cat did for the day and the list goes on. But is Twitter good for business? Thousands upon thousands of businesses would say an absolute "Yes!"

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