Conversion Rate Optimization (CRO) is the methodical approach to encouraging users to take a desired action when visiting your web site. These may include purchasing a product, requesting a service, signing up for a newsletter, or any other number of actions. The CRO process includes having an in-depth understanding of user behavior.
Here is an infographic that serves as an ultimate guide to optimizing your conversion rates. By following these steps and incorporating SEO marketing trends, you can significantly improve your conversion rate and maximize the return on investment for your web site.
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David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
