There are few names that are as synonymous with search as Danny Sullivan’s. Yesterday marked the ten year anniversary since Danny started writing about search engines. At Search Engine Watch Blog, he provides a brief history of how he came about this career choice and also chronicles some of the more prominent events that have transpired over the last ten years.

Danny really began to first gain popularity when he launched a site called the “Webmaster’s Guide To Search Engines”. This was essentially a series of documents that were written to help site owners better understand the essentials of being found plus identify which search engines really mattered.

These documents were a result of Danny’s own experiences in marketing sites as well as thorough research he would conduct. In 1997, the site was re-branded as the Search Engine Watch we know and love today. By the end of 97, Mecklermedia purchased the site from Danny, keeping Danny on as editor.

Since then nothing short of phenomenon has occurred. Danny is considered one of the best sources on anything related to search.

The Search Engine Strategies conferences which are a result of Search Engine Watch draw more attendees then any other conference on the subject of search marketing and are now held all over the world.

The Search Engine Watch staff continues to grow all the time, bringing on new staffers as well as additional news correspondents.

Danny even has his own Internet radio show entitled “The Daily Searchcast” which airs Tuesday – Friday on at 11:30 eastern time.

Besides all this, Danny is regularly called on to provide information on search and was recently featured on Nightline regarding Google challenging the U.S. government over search data it was inquiring about.

Danny sure has come a long way. Check out the SEW Blog for the complete story as well as a pretty neat chronicle of some of the most important events that have transpired over the years.

Congratulations, Danny, on ten awesome years!

David Wallace

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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