Is this a sign of trends to come? Large companies setting up MySpace types of sites? Disney has now jumped on the social media bandwagon and will launch a new site next week focused on social networking for kids. The site will be similar to MySpace.com but will have parental controls and feature chat and video clips. WebProNews goes on to say that analysts are skeptical about the success of the site despite the strong brand behind it.
“Where Disney might pick up the most traction is with young teens, or tweens, kids that are not quite ready for MySpace or Facebook, and parents that want a little more control over what their kids do online”, said Debra Williamson, a senior analyst at eMarketer.
Besides being part of another community, what will users be able to do? How about watch videos, play games, chat and listen to music. Also available will be Disney Xtreme Digital, an application that allow users to create profiles and share them with others. Initially content will be exclusively Disney but plans are in the works to add additional outside content but only if it is monitored. What’s wrong with Disney only content? Being a Disney nut, I may even join. I most recently created a Disneyland Fans Group at new social networking site, TickMe.
CEO Robert Iger in Las Vegas will officially introduce the site on January 8 at the Consumer Electronics Show.