In Google’s latest acquisitions of human talent as well as technology, they have hired Israeli-born Ori Allon along with a text-search algorithm he developed called Orion. This search engine tool which is being developed in Sydney, Australia, will revolutionize the way people retrieve information from the net according to its developers.

A story found at reports that Orion will make searches much less time-consuming, by working with existing search engines and expanding on their function. Instead of finding pages on the net that contain keywords, then providing links, the new search engine will provide expanded text extracts which will eradicate the need to open every link. Interesting!

Dr Eric Martin, who has not only supervised Ori Allon but helped develop Orion, said the search engine tool would make net surfing “much easier, and much less frustrating”.

“You won’t have to click and see if what you’re after is in this webpage, and go back and forth again and again. This will give the information directly and immediately. It will be a great time-saver for users,” he says.

The project, which started in March of last year, is expected to be completed in the next 12-18 months.

David Wallace

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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