LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential. I’m like that. Sure I post stuff there daily – mostly infographics as well as sharing friends and peers posts and articles. I’ve even done a bit of networking although it it typically someone else connecting with me via LinkedIn. But if you were to ask me if I was a LinkedIn marketing pro, I’d have to say not likely.
That is why I was excited to come across this infographic from the folks at Mindflash which provides all the essentials for effectively marketing on this very popular social networking portal. Some of LinkedIn’s demographics are astounding. For example, did you know that LinkedIn has over 135 million members worldwide? Or that 77% of LinkedIn users are of the age of 25 years or more (not a whole lot of teeny boppers). And this one – the average household income of LinkedIn users is $109,000?
So, it you are looking to harness the power of a social network where people love to network, then read on!