Content marketing is an effective way to move people through a conversion funnel by building awareness, supporting consideration and converting people into leads and customers, as well as product and brand advocates.

Check out the infographic below presented by Brandpoint to learn more about how to measure content marketing and how it is a great way to expose consumers to your brand.

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Measuring Content Marketing



Brian is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

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