It is an age-old question amongst the SEO community – “Are links dead?” In other words, is the practice of “link building” dead?
The answer is and has always been – no!
The art of link building is an effective way to compliment a solid on-page SEO strategy or even to “push the needle” when on-page SEO is not enough to reach your goals. Inbound links are still a major Google ranking factor as well so ought not to be ignored.
Here is a concise infographic from the folks at DirJournal that demonstrates that links still matter. It looks at the anatomy of what constitutes a good link as well as a bad link, and provides details on how to build a better link profile.
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