Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas. I presented in two sessions, one entitled “Convergence of Social & Search” and the other entitled “Proactive Link Building Tactics.”
In this session I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are inbound links but even more important, social signals needed for one to experience good organic search visibility.
In this session I speak about link building, essentially revealing what works and what doesn’t in a post-penguin world.