Here are links to the slide decks for the two presentations I gave at PubCon Las Vegas. I presented in two sessions, one entitled “Convergence of Social & Search” and the other entitled “Proactive Link Building Tactics.”

In this session I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are inbound links but even more important, social signals needed for one to experience good organic search visibility.

In this session I speak about link building, essentially revealing what works and what doesn’t in a post-penguin world.

David Wallace

David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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