Link BuildingStrategic Link Building Solutions
Links Still Matter!
Unless you have zero competition, you will need to employ a strategic link building effort if you are going to compete in today’s online world. An effective link building campaign will work to strengthen your domain authority as well as help individual pages rank well for the target key phrases they have been optimized for.
Link building has become a necessary component in any online marketing effort. However, all links are not equal. Search engines are working harder than ever to sift the good links from the bad. That is why it is crucial, if hiring a professional link building company, to seek out one who is strategic in their efforts, uses only trusted techniques and has a longevity of success. That’s where we can help!
What We Can Do For You
While each link building campaign is custom designed around the client’s web site and specific marketing goals, below you will find some of the most common methods we can utilize to increase the quantity as well as quality of inbound links pointing to your site. This of course is not an exhaustive list, however these methods are still Google Penguin safe!
Develop a strategy to create “link-worthy” content that will attract links naturally such as Infographics, How-To Guides, Top Ten Lists, Widgets, Free Guides, video and a number of other types of content. Content can be promoted through various social media sites such as Facebook, Twitter, Pinterest and others, which help obtain not only inbound links but social signals that are now part of search engine’s ranking algorithms.
How would you like a brand mention and link or even an article written about your company on a web site such as Forbes, Entrepreneur .com, Huffington Post and others? We can make it happen. And these are the type of “authority links” that really move the dial!
This method involves discovering sites that are in the same niche as your business, whether those be blogs, directories, resource pages and the like, and then requesting that they link back to your site.
There are two methods of receiving inbound links from social media sites. 1.) we create social media profiles on sites such as Tumblr, WordPress.com, LiveJournal.com and others and link back to your site; 2.) if you have an active blog and are publishing good content, we can “push” those posts to social news and bookmarking sites such as Facebook, Twitter, Reddit, Pinterest, and others.
There still exists an abundance of opportunities to have your content featured on other sites. It is a win-win situation as the blogger obtains free content (yours) and you in return get a link or links back to your site. We would search out bloggers in your niche who are offering guest blogging opportunities, develop original content and then have it posted on their blogs.
Utility & Reclamation
Utility linking involves researching your competition and discovering where they are obtaining inbound links from and working to secure the same linking opportunities to your site.
Reclamation is a process where we examine the current inbound links you have and try to renegotiate with those linking to you to change anchor text in links to key phrases you wish to rank well for and even point links to most appropriate pages that have been optimized for those links.
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What Clients Are Saying
After we launched our original website, I was dismayed to find that it couldn’t be found on search engines. That prompted me to start looking for someone that was knowledgeable about search engines and how they work. I was fortunate to find SearchRank and they were able to improve our visibility right away. I have continually used their services from that time on.
Our website is something I don’t pay much attention to on a day to day basis, but I get ongoing reports from SearchRank that informs me of where we stand in rankings with the major search engines. It’s comforting to know that we have someone that is watching and reporting on this on a regular basis. SearchRank offer suggestions of what could be done to improve our rankings and have always been quick to respond when I have a question or problem. I would recommend their services to anyone that wants expert technical help on improving their company’s visibility on the web.
Need Links? We Can Help!
Are you interested in discussing link building opportunities or have additional questions not answered here?
Contact us today for a free, no obligation analysis of your project.