The world of analytics has come a long way from its humble beginnings. Many digital marketers and webmasters rely on Google Analytics to learn how users are finding and interacting with their sites. In fact, approximately 28 million web sites use Google Analytics!
Google recently announced that the current version of Google Analytics (Universal Analytics) will stop processing data in the second half of 2023, with the user interface shutting down in 2024. Users will have to move over to Google Analytics 4 if they wish to continue to use Google for their analytics needs.
Learn more about the future of Google Analytics 4 in the following infographic which looks at the evolution of analytics, provides some history of how Google Analytics came to be, and explores what makes Google Analytics 4 different.
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